The growth marketing glossary

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• What Are Backlinks? How to Judge Link Quality

  Backlinks are links on other websites that point to your site. Search engines treat relevant, editorially given backlinks…

• What Are Topic Clusters? Pillar Pages Explained

  Topic clusters are groups of related pages organized around one broad pillar page, with each supporting page covering…

• What Is Alt Text? How to Write It, With Examples

  Alt text (alternative text) is a short written description of an image, added in the HTML alt attribute,…

• What Is Black Hat SEO? Tactics, Risks and Safer Options

  Black hat SEO is the use of tactics that break search engine spam policies, such as cloaking, link…

• What Is Domain Authority? What the Score Really Means

  Domain authority (DA) is a 1 to 100 score created by Moz that predicts how likely a website…

• What is Entity SEO? A Practical Guide for B2B

  Entity SEO is the practice of making a brand, person, product or topic clearly identifiable to search engines…

• What Is Keyword Cannibalization? How to Find and Fix It

  Keyword cannibalization is when two or more pages on the same website target the same search intent, so…

• What Is Keyword Research? A Practical B2B Method

  Keyword research is the process of finding the words and questions your potential customers type into search engines…

• What Is Link Building? Safe Tactics That Work

  Link building is the practice of earning links from other websites to your own, through content, outreach, partnerships…

• What Is Local SEO? How Local Rankings Work

  Local SEO is the practice of improving a business's visibility in location-based searches, such as Google Maps and…

• What Is Mobile Optimization? A 2026 Checklist

  Mobile optimization is the practice of building a website so it loads fast, reads clearly and is easy…

• What Is Schema Markup? Structured Data for SEO

  Schema markup is structured data, usually written in JSON-LD using the schema.org vocabulary, that labels the facts on…

• What Is Technical SEO? Definition and Checklist

  Technical SEO is the work of making a website easy for search engines to crawl, render, index and…