Glossary

The growth marketing glossary

Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.

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Brand Awareness: What It Is and How to Measure It
Brand awareness is the share of potential buyers who recognize your brand and remember it when they need…
Branding: What It Is and Why It Matters for Growth
Branding is the work of defining and expressing who your business is, through positioning, name, visual identity, voice…

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