The growth marketing glossary
Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.
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AI Writing Tools: What They Are and How to Use Them Well
AI writing tools are software that uses large language models to draft, edit, summarize or rewrite text from…
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Content Intelligence: What It Is and How to Use It
Content intelligence is the use of data, analytics and AI to judge how content performs and decide what…
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Content Marketing: Definition, Examples and How to Start
Content marketing is creating and sharing useful material, such as guides, articles, videos, tools and newsletters, that answers…
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Copywriting: What It Is and How to Write Copy That Converts
Copywriting is writing text whose job is to get a specific reader to take a specific action, such…
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Podcast Marketing: How to Grow a Podcast and Use It for B2B
Podcast marketing is using podcasts to grow a business, either by producing and promoting your own show or…
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What Is a Content Gap? How to Run a Gap Analysis
A content gap is a topic, question or keyword your audience searches for that your website doesn't cover,…
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What Is Content Decay? How to Spot and Fix It
Content decay is the gradual decline in a page's search traffic, rankings or conversions over time, usually because…
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What Is Evergreen Content? Examples and How to Write It
Evergreen content is content that stays relevant and useful long after publication, because it answers questions people keep…
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What Is Guest Posting? How to Do It Without Link Spam
Guest posting is writing and publishing an article on another website, usually with an author byline, to reach…
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