The growth marketing glossary
Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.
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Digital Marketing Jargon: 26 Key Terms Explained Plainly
Digital marketing jargon is the shorthand, acronyms and buzzwords marketers use to describe online channels, metrics and methods,…
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Growth Hacking: What It Means and How to Run Experiments
Growth hacking is a fast, experiment-led approach to growing a business: forming hypotheses, running small low-cost tests across…
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What Is A/B Testing? How to Run a Valid Test
A/B testing is a controlled experiment that shows two versions of a page, ad, email or feature to…
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What Is Attribution Modeling? Models Compared With Examples
Attribution modeling (also spelled attribution modelling) is the set of rules or algorithms that decide how credit for…
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What Is Click-Through Rate (CTR)? Formula and Benchmarks
Click-through rate (CTR) is the percentage of people who click a link after seeing it. It is calculated…
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What Is Customer Acquisition Cost (CAC)? Formula, Examples
Customer acquisition cost (CAC) is the total amount a business spends on sales and marketing to win one…
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What Is Customer Lifetime Value (CLV)? Formulas and Uses
Customer lifetime value (CLV or LTV) is an estimate of the total gross profit a business can expect…
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What is Google Consent Mode v2? Basic vs Advanced
Consent Mode v2 is Google's method for passing visitors' consent choices to Google tags through four parameters, ad_storage,…
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What Is Marketing Attribution? Methods That Hold Up in 2026
Marketing attribution is the practice of identifying which marketing activities and channels contributed to a lead, sale or…
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What Is SEO Analytics? Metrics, Tools and a Simple Report
SEO analytics is the collection and analysis of search performance data, such as impressions, clicks, rankings, organic traffic…
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What is Server-Side Tracking? How It Works, When to Use It
Server-side tracking is a measurement setup where the browser sends event data to a server you control, which…
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What is the Meta Conversions API (CAPI)?
The Meta Conversions API (CAPI) is a server-to-server connection that sends website, app, CRM and offline conversion events…
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