Free guide
Paid Ads Creative Brief Template
One brief for Meta, TikTok, LinkedIn and Google: who you're talking to, what you say, how you test it, and the formats each platform needs.
What’s inside
- A one-page brief you can fill in
- Message: problem, promise, proof
- Hooks and formats to test
- A test plan and naming convention
- Format specs for Meta, TikTok, LinkedIn and Google
- A pre-launch checklist
- Length
- 10 pages
- Format
- Price
- Free
Get the guide
Free PDF. We also email you the link.
Who it’s for
This creative brief template gives you one brief for Meta, TikTok, LinkedIn and Google: audience, message, hooks, test plan and format specs. It’s the brief we use in paid ads work; pair it with the UTM generator and a growth audit.
Who it’s for
B2B marketers briefing a designer, video editor or agency on paid social and search ads.
What you do with it
Work through it with your team, mark what you already do, and pick the three fixes that matter most.
Sample page
A look inside
Each guide uses the same clear layout: short sections, checklists you can tick off, and a next step at the end.
