How Techdella Helped Three Cat Agency Fix a Leaky Funnel
Three Cat Agency is a startup-focused marketing agency helping early-stage businesses grow through content, paid ads, and strategy.
Logistics
Logistics Marketing Agency
We help logistics companies, delivery platforms and supply chain software win shippers and merchants through search, lead generation and automated follow-up. You get one system that speaks to both business shippers and the people receiving the parcels.
At a glance
Logistics marketing at a glance
Challenge
Quote requests that go cold
Shippers often request rates from several providers at once.
Challenge
Two audiences, one muddled message
Merchants care about reliability, rates and integrations, while recipients care about tracking and delivery windows.
Challenge
Competing on price because value is invisible
When on-time performance, coverage and claims handling are not shown, buyers compare only the rate card.
What changes
Quotes answered first
Every quote request gets an instant acknowledgement and reaches the right regional rep with the lane, volume and timing already captured.
What changes
Pages that match how shippers search
Service, lane and vertical pages put you in front of shippers looking for a specific route or specialty, not only people who already know…
What changes
Value buyers can compare
Coverage, claims handling, tracking and named support are shown with proof you can back up, so the rate card is not the only thing…
What changes
Driver hiring within ad rules
Recruitment campaigns use the platforms' employment ad settings and lead to a short mobile application, so you fill seats without compliance risk.
Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Services
One system for Logistics growth
The services we combine for teams like yours, in the order we usually start them.
Channels
Logistics marketing, channel by channel
Logistics SEO
Logistics SEO is mostly about being specific. Shippers rarely search for a logistics company in general; they search for a service on a lane or in a place, such as LTL freight from Houston to Dallas, a cold storage 3PL in Atlanta or a customs broker at Apapa port. We build a page for each service, lane and vertical you want more of, with the details shippers check: equipment, transit times you can stand behind, coverage and the paperwork you handle. Terminal and warehouse pages pair with accurate Google Business Profiles. On the technical side, we make sure tracking portals and rate tools do not crowd out the pages that should rank, and that quote pages load fast on a phone.
Freight and 3PL lead generation
For freight brokers, carriers and 3PLs, lead generation lives or dies on the quote form and the minutes after it. A form that captures origin, destination, mode, weight or pallet count, frequency and ready date gives sales enough to price without a call. We route each request by region or mode, send the shipper an instant confirmation with a named contact, and remind reps when a quote sits open. For 3PLs selling warehousing or fulfillment, we add a short qualifying step on monthly order volume and SKU count, because a merchant shipping 50 orders a month needs a different conversation from one shipping 5,000.
Trucking company marketing and driver recruitment
Trucking companies usually market to two groups at once: shippers who need capacity and drivers who could fill the seats. We keep the two apart. Shipper pages focus on lanes, equipment and safety record. Driver ads run in Meta's employment special ad category, which fixes the age range at 18 to 65+ and removes gender and ZIP-code targeting, and Google restricts the same kinds of targeting for employment ads in the US and Canada. So the ad itself does the filtering: pay range, home time, route type and required endorsements in plain words. We send those ads to an application that takes minutes on a phone, and we measure cost per completed application and per hire.
Supply chain software marketing
Logistics technology, such as a TMS, a visibility platform or a freight marketplace, sells more like SaaS than like a carrier. Buyers compare tools, ask peers and book demos, so the content that works is comparison pages, integration pages for the ERPs and carriers you connect to, and use-case pages written for operations, finance and IT. We pair that with demo booking that routes by company size and email nurture for evaluators who are not ready yet. If your platform has two sides, such as shippers and carriers, we plan which side to grow first so supply and demand stay in balance and ad spend is not wasted on the side you cannot serve.
How we work
Four steps, built for Logistics
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Map the quote journey
We trace a quote request from the form to the first reply and time each step, so we…
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Rebuild capture and routing
One short form captures lane, mode, volume and timing, and automation routes it to the right rep with…
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Publish lane and service pages
We build pages for the routes, modes and verticals you want more of, plus accurate listings for each…
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Report on won freight
Forms and CRM are connected so you see quotes, win rate and revenue by source, and effort shifts…
Clients
All case studies
What our clients say
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Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Levi BarbosaCEO, WezOps -
The clarity they brought to our strategy saved us months of trial and error — and probably a lot of money too. If you're serious about growing your startup, Techdella is the team you want in your corner from early on.
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Johan Consults Limited is an IT consulting firm focused on data protection, cybersecurity, and regulatory compliance across industries like finance, healthcare, and logistics.
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The rules Logistics marketing works within
Driver recruitment ads
Employment ads fall under Meta's special ad category for employment, which removes age, gender and postcode targeting, and Google restricts personalized targeting for employment ads in the US and Canada. Plan broad delivery with clear role details.
Environmental claims
“carbon neutral” or “green delivery” claims should follow the FTC Green Guides in the US. In the EU, Directive (EU) 2024/825 on empowering consumers for the green transition restricts generic environmental claims and offset-based neutrality claims.
Delivery promises
Published delivery times, coverage and guarantees must match what you deliver. Consumer protection rules treat misleading service claims as unfair practices in the US, UK, EU and Nigeria.
Shipper and recipient data
B2B prospecting in the EU and UK falls under GDPR and PECR, and in Nigeria the Nigeria Data Protection Act 2023 applies. Recipient data shared by merchants for delivery should not be reused for marketing without a lawful basis.
More about Logistics marketing with TechDella
A logistics marketing agency helps carriers, freight brokers, 3PLs and logistics software companies win more shippers by being easy to find for a specific lane and fast to answer when a quote comes in. We start with the quote form and automated follow-up, then build the service and lane pages shippers search for, and keep shipper, recipient and driver messages separate so each one lands.
- Rebuild the quote request around what sales needs. We capture origin, destination, volume, service type and timing in one short form. Shippers compare providers quickly, and a complete request lets you reply first.
- Automate the first response and routing. Every quote gets an instant acknowledgement and goes to the right regional rep with a reminder if it sits open. Speed of reply often decides who wins the job.
- Split the message for shippers and recipients. Business pages focus on reliability, coverage and integrations, while tracking and delivery help sit in their own section. Each audience then finds its answer without wading through the other’s.
- Publish service, lane and industry pages. We build pages for the routes and specialties you want more of. These match the specific searches shippers use when they need a new provider.
- Fix Maps listings for every depot and hub. We verify names, hours and pickup details for each location. Merchants and recipients use Maps to judge whether a provider is real and nearby.
Our lead generation work for logistics pairs quote capture with simple lead scoring, so reps see which shippers have repeat volume before they pick up the phone. Driver hiring follows Meta’s special ad category rules and Google’s policy for housing, employment and credit ads.
We don’t have a published logistics case study yet, so we will set the targets with you and report on quotes and won jobs from the start.
Logistics marketing questions
How do logistics companies get more shipper leads online?
Make the quote request fast and specific, then answer it quickly. Pages for each service, lane and industry match how shippers search, and a form that asks for origin, destination, volume and service type lets sales price without a back-and-forth. Automated acknowledgement and rep routing do the rest.
Do you work with logistics tech platforms as well as carriers?
Yes, with different plans. Carriers and 3PLs usually need search visibility, quote capture and fast follow-up. Logistics software sold to shippers or fleets behaves more like SaaS, with demos, comparison content and onboarding. We confirm which motion you run first.
Can you help us recruit drivers?
Yes, within platform rules. Employment ads cannot target by age, gender or postcode on Meta, so we rely on clear pay and schedule details, location-based search ads and a short application path. We track cost per completed application, not clicks.
How do we compete without cutting prices?
Show the things buyers fear losing: on-time performance, claims handling, coverage, tracking and named support. Put real figures on the site only where you can back them up, and give sales comparison material that frames total cost, not just the rate.
Find out what to fix first
Get an audit of your search, ads and funnel, and a clear plan your team can act on.
Get a growth audit