Glossary

The growth marketing glossary

Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.

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Email Marketing Campaign: Types and How to Build One
An email marketing campaign is a planned email, or sequence of emails, sent to a defined audience to…
Email Marketing: What It Is and How to Do It Well
Email marketing is sending planned, permission-based emails, such as welcome series, newsletters, nurture sequences and offers, to people…

SPF, DKIM, DMARC Explained (With Example Records)
SPF, DKIM and DMARC are email authentication standards. SPF lists servers allowed to send for your domain, DKIM…

What is BIMI? Brand Logos in the Inbox, Explained
BIMI (Brand Indicators for Message Identification) is an email standard that lets mailbox providers show a brand's verified…
What is Email Warm-Up? A Safe Schedule for New Domains
Email warm-up is the process of gradually increasing sending volume from a new or dormant domain or IP…
White Label Email Marketing: How It Works for Agencies
White label email marketing is when an agency sells email marketing under its own brand while a third-party…

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