Glossary
The growth marketing glossary
Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.
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AI Marketing: What It Is and Where It Actually Helps
AI marketing is the use of artificial intelligence, including machine learning and generative AI, to help plan, create,…
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Marketing Automation: What It Is and What to Automate First
Marketing automation is software that runs repeatable marketing tasks on rules and triggers, such as sending follow-up emails,…
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Omnichannel Marketing: Definition, Examples and How to Start
Omnichannel marketing is connecting every channel a customer uses, including website, email, ads, social, sales calls and support,…
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What are AI Agents for Marketing? Uses, Limits and Examples
AI agents for marketing are AI systems that take a goal, plan the steps, and use connected tools…
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