Glossary

The growth marketing glossary

Plain-English definitions of the search, paid, email and automation terms you’ll hear from us, each with an example and what to do about it.

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What are Google AI Overviews?
Google AI Overviews are AI-generated summaries shown at the top of some Google search results. They answer the…
What is AEO (Answer Engine Optimization)?
AEO (answer engine optimization) is the practice of structuring content so answer engines such as Google AI Overviews,…
What is GEO (Generative Engine Optimization)?
GEO (generative engine optimization) is the practice of increasing how often and how accurately generative AI tools like…
What is LLM Visibility?
LLM visibility is how often and how accurately large language model tools such as ChatGPT, Gemini, Claude and…
What is llms.txt? Format, Example and Google’s View
llms.txt is a proposed Markdown file at a website's root that gives large language models a short summary…

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