How Techdella Helped Three Cat Agency Fix a Leaky Funnel
Three Cat Agency is a startup-focused marketing agency helping early-stage businesses grow through content, paid ads, and strategy.
PropTech and Real Estate
PropTech and Real Estate Marketing Agency
We help proptech platforms, developers and real estate businesses generate qualified buyer, renter and investor leads through local search, fair-housing-safe ads and automated follow-up. Built for high-value decisions that take months, not minutes.
At a glance
PropTech and Real Estate marketing at a glance
Challenge
Lead volume without buying intent
Property ads attract plenty of browsers.
Challenge
Long decisions with no follow-up
Buyers and investors take months to decide.
Challenge
Restricted ad targeting for housing
In the US, housing ads cannot be targeted by age, gender or postcode on Meta and Google.
What changes
Leads sorted by readiness
Qualifying questions on budget, timeline, location and financing let agents call ready buyers first and leave browsers to a nurture sequence.
What changes
Area pages that match local searches
Neighborhood, development and listing pages put you in front of people searching for a home or investment in a specific place.
What changes
Housing ads that comply
Campaigns run inside the platforms' housing ad settings, with creative and location doing the qualifying that demographics used to do.
What changes
Follow-up across a long decision
Matching listings, market updates and development news keep you in touch through the months buyers and investors take to decide.
Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Services
One system for PropTech and Real Estate growth
The services we combine for teams like yours, in the order we usually start them.
Channels
PropTech and Real Estate marketing, channel by channel
Real estate SEO
Real estate SEO is local by nature: most searches name a place, a property type or both, such as two-bedroom apartments in Lekki or new build homes near Austin. Big portals win most broad listing searches, so independent agencies, developers and proptech platforms usually do better with neighborhood guides, development pages, buyer and renter guides and answers to local questions about schools, commutes and costs. We build those pages with facts you can verify, keep office and development listings on Google accurate, and make sure listing pages are indexable and fast on a phone. For UK listings, we also check that material information such as price, tenure and council tax band is on the page.
Real estate Facebook ads and paid search
Real estate Facebook ads for audiences in the US, Canada and parts of Europe run in Meta's Housing special ad category. That fixes the age range at 18 to 65+, removes gender and ZIP-code targeting and sets a minimum location radius, 15 miles in the US and Canada. Google applies similar limits to housing ads in the US and Canada, restricting age, gender, parental status, marital status and ZIP-code targeting. So creative and landing pages must do the qualifying: price band, location and property type stated plainly. We pair Meta with search ads on development and area names, where intent is clear. In markets without these rules, we still avoid targeting that excludes protected groups.
Real estate lead generation
Real estate lead generation fails when every enquiry looks the same. We add a few qualifying questions to each form: buying or renting, budget band, timeline, preferred areas and whether financing is in place. The answers route the lead. Ready buyers go to an agent with an instant alert, early researchers go into a nurture sequence, and investors are handed to the person who can answer questions on documentation and title. Every enquiry gets an immediate reply with a way to book a viewing or a call. For proptech platforms with two sides, such as landlords and renters, we plan which side to grow first, because demand without supply wastes ad spend.
Real estate email marketing
Property decisions take months, so email does more work in real estate than in most industries. We set up listing alerts that match each contact's saved criteria, a monthly market update in plain language, and progress updates for buyers who registered interest in an off-plan development. Automation flags when someone opens several alerts or returns to a property page, so an agent can call while interest is high. Every list is built on consent with an easy opt-out, and investor emails make no promise about yields or returns that you cannot evidence. Fewer, better-timed emails keep unsubscribes low across a long cycle.
How we work
Four steps, built for PropTech and Real Estate
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Form and routing review
We add qualifying questions to every enquiry form and route leads by readiness, so agents call the right…
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Area and development pages
We build pages for the neighborhoods and projects you sell, with verified local facts and accurate map listings.
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Housing-compliant campaigns
We rebuild campaigns in the platforms' housing ad settings and test creative and locations instead of demographics.
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Long-cycle nurture
Listing alerts, market updates and re-engagement alerts keep contact steady until buyers and investors are ready to act.
Clients
All case studies
What our clients say
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Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Levi BarbosaCEO, WezOps -
The clarity they brought to our strategy saved us months of trial and error — and probably a lot of money too. If you're serious about growing your startup, Techdella is the team you want in your corner from early on.
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The rules PropTech and Real Estate marketing works within
Fair housing in the US
The Fair Housing Act bans discriminatory housing ads, including statements that indicate a preference based on a protected characteristic. Meta runs housing ads in a special ad category, which applies to the US, Canada and parts of Europe, with a fixed 18 to 65+ age range, no gender or postcode targeting and a minimum location radius. Google restricts age, gender, parental status, marital status and postcode targeting for housing ads in the US and Canada.
UK property listings
The Consumer Protection from Unfair Trading Regulations require material information, and National Trading Standards guidance sets out what listings must show, such as price, tenure and council tax band.
Nigeria
In Lagos, agents and developers fall under the Lagos State Real Estate Regulatory Authority (LASRERA). Fractional or crowdfunded property investment offers may be treated as investment products under SEC Nigeria rules, and the SEC warns that operating an unregistered crowdfunding platform is illegal.
Investment claims
Projected yields or returns on property investments must be fair and evidenced. Platforms that pool investor money may need securities registration or exemptions in the US and UK.
More about PropTech and Real Estate marketing with TechDella
A real estate marketing agency helps developers, agencies and proptech platforms attract buyer, renter and investor leads who are ready to act, then follow up across a decision that can take months. We start with local SEO and qualifying enquiry forms, add automated follow-up and email, and run paid campaigns inside each platform’s housing ad rules.
- Add qualifying questions to every enquiry form. We ask about budget, timeline, location and financing up front. Agents can then call ready buyers first instead of working through a list of browsers.
- Set up instant replies and viewing booking. Every enquiry gets an immediate response and a way to book a viewing or call. Property leads cool quickly when the first reply takes a day.
- Build area and development pages for local search. We create pages for the neighborhoods and projects you sell. Most property searches include a place, and these pages match them.
- Rebuild ad campaigns within housing rules. We move targeting to location, property interest and search intent, with creative that does the qualifying. This keeps campaigns compliant and still reaches serious buyers.
- Start a long-cycle nurture sequence. Matching listings, market updates and development news go out on a steady cadence. Buyers and investors take months to decide, and steady contact keeps you in the running.
The rules we plan around: the US Fair Housing Act ban on discriminatory housing ads, Meta’s special ad category rules, Google’s policy for housing, employment and credit ads, National Trading Standards material information guidance for UK listings, and the SEC Nigeria warning on unregistered crowdfunding platforms. Our notes on local SEO and lead scoring explain the basics behind this plan.
We don’t have a published real estate or proptech case study yet, so we will agree lead quality measures with you before launch and report on them.
PropTech and Real Estate marketing questions
How do real estate businesses get better leads, not just more?
Ask qualifying questions early, about budget, timeline, location and financing, and route leads based on the answers. Pair that with listing and area pages for people already searching. Fewer, better leads save agent time and improve conversion from enquiry to viewing.
Do you work with proptech platforms or traditional agencies?
Both. Proptech platforms often need to grow supply, such as listings or landlords, and demand, such as buyers or renters, in the right order. Developers and agencies need lead quality, fast follow-up and local search. We plan around which side is the constraint right now.
Can we target ads by age or income for property?
Not in the US. Housing ads on Meta and Google cannot be targeted by age, gender or postcode, and the Fair Housing Act bans discriminatory ads. We use location, interest in the property itself, search intent and strong creative instead. Rules differ by country, so we check each market.
How long should we nurture property leads?
Often six months or more for buyers and investors. A light, useful cadence works best: new listings that match their criteria, market updates and progress on developments they asked about. Automation flags when someone re-engages so an agent can call at the right time.
Find out what to fix first
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