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Startup Marketing Agency

The startup marketing agency founders actually trust

You've got a product that works. You've got a team that believes in it. What you don't have is a clear, repeatable way to turn that into revenue — yet. That's exactly where we come in. Techdella is the full-service marketing agency built for startups: CMO-level strategy, hands-on execution, and a team that measures success the same way you do.

Techdella startup marketing team at work
Client Results
Live
$2M+
Revenue Generated
↑ 247% avg growth
3.8x
Average ROI
↓ 42% avg CAC

Trusted by high-growth startups and fast-moving founders

Jollomy
Paycape
SchoolUp
ZeroFluffs
WezOps
StartBuddi
Jollomy
Paycape
SchoolUp
ZeroFluffs
WezOps
StartBuddi
Sound familiar?

You're not short on effort — you're short on direction

Most startups we talk to aren't struggling because the product is bad. They're struggling because marketing is everywhere and nowhere at once. Here's what that actually looks like — and what we do about it.

You're doing marketing, but nothing connects

Posting on social, running a few ads, dabbling in SEO — but none of it adds up to a system. No unified strategy, no clear channel ownership, nothing that compounds.

Nobody owns growth (so everyone kind of does)

The founder is handling marketing between investor calls. The ops person is approving content. Without a dedicated growth owner, nothing gets done with conviction.

You're flying blind on what's actually working

Campaigns go out, some things happen, but there's no clear loop between spend and outcome. You can't confidently say 'this is what's driving revenue.'

CAC is climbing and you're not sure why

Paid is getting more expensive. Organic feels slow. And every month you're guessing whether to double down or pull back. That's not a growth strategy, that's anxiety.

50+
Startups Grown
$2M+
Revenue Generated
3.8x
Average ROI
15+
Countries Served
What We Actually Do

Full-service digital marketing built specifically for startups

Not retooled enterprise playbooks. Not watered-down advice. Every service we offer is built around the reality of startup constraints: limited runway, aggressive timelines, and the need for measurable outcomes.

01

CMO-as-a-Service

Fractional CMO leadership that gives you board-level marketing strategy, team management, and full execution ownership — without the $250K/year hire.

Most Popular
02

Startup Marketing Strategy

Go-to-market planning, ICP definition, channel prioritization, and competitive positioning — tailored to your stage, your runway, and your actual goals.

Strategy
03

SEO & Content Marketing

The kind of SEO that compounds over time. On-page, technical, and off-page — paired with content that ranks, builds authority, and converts qualified traffic.

Growth
04

Email & Lifecycle Marketing

From welcome sequences to re-engagement flows, we build the automated nurture systems that keep leads warm and customers coming back.

Retention
05

Conversion Rate Optimization (CRO)

We look at your funnel, find where people are dropping off, and fix it — systematically. A/B testing, landing page redesigns, messaging audits.

Optimization
06

Paid Media & Performance Marketing

Google Ads, Meta, LinkedIn — structured for efficiency, not spend. We build paid campaigns that grow with you and don't collapse the moment you touch the budget.

Acquisition
Industries We Know Cold

We don't do generic. We understand your market.

There's a difference between a marketing agency that knows the word 'SaaS' and one that's actually built go-to-market strategies for SaaS companies. We're the latter — across every sector we serve.

SaaS & B2B Tech

Pipeline-driven growth for software companies. We speak MQL, SQL, NRR, and churn. From PLG to outbound, we've built playbooks for every motion.

Explore

HealthTech

Growth that respects compliance. Patient adoption, practitioner partnerships, and B2B2C motions — we navigate the nuance others fumble.

Explore

EdTech

Connecting education innovators with the institutions, parents, and learners who need them most. Enrollment funnels, B2B2C strategy, and content that builds trust.

Explore

FinTech

User acquisition and brand trust for the next generation of financial products. We know how to market regulated products without putting you at risk.

Explore

PropTech

Modern marketing for property technology companies. Developer campaigns, platform acquisition, and the storytelling that makes complex products click.

Explore

Any Startup, Any Stage

If you're building something new and you're serious about growth, we'll figure out how to help. We've seen a lot of companies — we know what the patterns look like.

Explore
We've heard it all

The questions every founder asks us before they sign

We've had this conversation hundreds of times. Here's how we answer the real questions founders actually have — honestly.

"We've tried two agencies. Both were slow and produced zero pipeline."
We hear this constantly. The problem is usually that agencies optimize for deliverables — decks, reports, posts — not outcomes. We're structured around pipeline, not output.
"Our last CMO hire cost us $220K and lasted nine months."
That's exactly why CMO-as-a-Service exists. You get the strategic leadership without the salary, equity, and downside risk of a full-time exec hire.
"We don't know which channels to prioritize with our budget."
That's the discovery conversation. We've seen enough startups at your stage to have a pretty clear view on where to focus first — and where the traps are.
"We're pre-Series A. Are we too early to work with you?"
Not at all. Some of our best results have come from early-stage companies. The earlier you build the right foundation, the faster everything else scales.
Our Process

From first call to pipeline — not from first call to kickoff deck

We've seen too many agencies spend months 'onboarding.' We move differently. Week one we're already learning. Week four we're already shipping.

1

Discovery

We get deep into your business — your ICP, your competitive landscape, your current marketing gaps, and where you've already tried things. No generic audits.

Week 1
2

Strategy

A prioritized growth roadmap with clear KPIs, channel mix, and quick wins mapped out. You'll see exactly what we're doing and why, before we do anything.

Week 2–3
3

Execution

Campaigns launch. Content ships. Funnels get built. We move fast and ship real work — not presentations about the work we're planning to do.

Week 4+
4

Optimize

Weekly check-ins, monthly reporting, and a continuous cycle of learning and scaling. We optimize aggressively until we find the things that compound.

Ongoing
Client Results

Real numbers from real startups we've worked with

We'll be honest — marketing results look great on slides and terrible when you can't replicate them. Here's what we actually did, and how we did it.

Growth Analytics Dashboard
Last 12 months
675%
Merchant Growth
$4.8M
GMV Increase
5.2x
Blended ROI
ShopInBos
E-commerce Platform
E-commerce Series A

ShopInBos: from 8K merchants to 62K in twelve months

ShopInBos had a solid product and almost zero organic presence. They were paying for every merchant they acquired. We built a full-stack marketing strategy — an SEO content engine, conversion-optimized landing pages, and a lifecycle email system that turned one-time sign-ups into active, retained merchants. Paid acquisition became one channel of many, not the only channel.

675%
Merchant Growth
$4.8M
GMV Increase
5.2x
Blended ROI
Read the full case study
Growth Analytics Dashboard
Last 12 months
340%
Organic Traffic
890
SQLs Generated
4.1x
Pipeline ROI
WezOps
TA Software Management
B2B SaaS Seed → Series A

WezOps: zero brand presence to category authority in one year

WezOps needed to be the name that came up when people searched for talent acquisition software. The problem: nobody knew they existed. We built their entire digital presence from scratch — positioning, SEO architecture, content pillars, and a targeted nurture system. We didn't just drive traffic. We built the infrastructure that turned organic traffic into qualified pipeline.

340%
Organic Traffic
890
SQLs Generated
4.1x
Pipeline ROI
Read the full case study
The Team

The people who actually do the work

Not account managers who relay messages. Not juniors doing the strategy calls. You work with experienced startup marketers who own the outcome directly — and you'll feel that from week one.

Joanna
GTM & Expansion
Chinedu
Acquisition & Growth
Akeem
Organic Growth
Omolola
Content Marketing
Julia
Social & Community
Ray
Paid Media

We've been in your shoes. Most of our team started in startups — not agencies — which means we know the difference between marketing that makes a deck look good and marketing that actually moves the needle on growth.

What Founders Say

In their own words — no edits, no cherry-picking

The best thing we can say about ourselves is nothing. Here's what the founders we've worked with actually say.

"
★★★★★
Techdella completely changed how we think about growth. Within three months, our conversion rate doubled and CAC dropped 40%. They think like owners, not vendors. That's rare.
CO
Chidi Okafor
CEO, FinFlow
"
★★★★★
Finally a marketing agency that actually understands startup constraints. They moved fast, shipped smart, and were generating real pipeline by week two. I wish I'd found them sooner.
SM
Sarah Mensah
Founder, HealthBridge
"
★★★★★
The clarity they brought was the thing I didn't know I needed. We went from scattered random efforts to a focused growth engine. Best investment we've made as a company.
JO
James Otieno
Co-founder, AgriTech Solutions
"
★★★★★
SEO went from something we talked about to our biggest growth channel in four months. The systems they built compound — which is exactly what we needed at our stage.
AK
Amina Khaled
CEO, NovaPay
"
★★★★★
Working with Techdella felt like having an experienced CMO on the team from day one. The strategy was sharp, execution was flawless, and our pipeline tripled in six months.
RL
Rina Lowe
Founder, LogiNow
"
★★★★★
Techdella completely changed how we think about growth. Within three months, our conversion rate doubled and CAC dropped 40%. They think like owners, not vendors. That's rare.
CO
Chidi Okafor
CEO, FinFlow
"
★★★★★
Finally a marketing agency that actually understands startup constraints. They moved fast, shipped smart, and were generating real pipeline by week two. I wish I'd found them sooner.
SM
Sarah Mensah
Founder, HealthBridge
"
★★★★★
The clarity they brought was the thing I didn't know I needed. We went from scattered random efforts to a focused growth engine. Best investment we've made as a company.
JO
James Otieno
Co-founder, AgriTech Solutions
"
★★★★★
SEO went from something we talked about to our biggest growth channel in four months. The systems they built compound — which is exactly what we needed at our stage.
AK
Amina Khaled
CEO, NovaPay
"
★★★★★
Working with Techdella felt like having an experienced CMO on the team from day one. The strategy was sharp, execution was flawless, and our pipeline tripled in six months.
RL
Rina Lowe
Founder, LogiNow
The New Search

AI is changing how your buyers find you. Are you being found?

ChatGPT, Perplexity, Google AI Overviews — these aren't just features. They're becoming the first place your buyers go for recommendations. If your brand isn't showing up there, your competitor's is.

AEO — Answer Engine Optimization

We optimize your content to appear as the recommended source in AI-powered search tools. When someone asks AI about your category, we want it to cite you.

GEO — Generative Engine Optimization

We build the authority signals that large language models trust when generating recommendations. Structured data, E-E-A-T, citation strategy — all of it.

AI-Powered Campaign Intelligence

Predictive bidding, automated audience segmentation, personalization at scale. We layer AI tools into your campaigns to do more with every dollar.

Where We Work

A startup marketing agency that works where you operate

We're a distributed team with pods that actually understand local markets — the buying behaviors, the channels, the cultural nuance. Not a US agency pretending to be global.

Lagos, Nigeria

West Africa Pod

Ibadan, Nigeria

Operations Pod

London, UK

Europe Pod

Dubai, UAE

Middle East Pod

New York, USA

North America Pod

Toronto, Canada

North America Pod

Berlin, Germany

EU Pod

Cape Town, SA

Southern Africa Pod

Where Are You Right Now?

We work with startups at every stage — and we adapt accordingly

A pre-seed company needs a very different marketing strategy than a Series B company. We've seen enough of both to know what actually works at each stage.

Early Stage

Building the marketing foundation that everything else will eventually scale from. Getting this right early saves you months of painful rebuilding later.

  • Define positioning & messaging that actually converts
  • Validate product-market fit through channel experiments
  • Build the core marketing infrastructure from day one
Ideal for Pre-seed to Seed
Most Common

Growth Stage

You've got early traction. Now the job is figuring out how to scale what's working without blowing up your unit economics.

  • Drive qualified traffic that converts to pipeline
  • Optimize funnels and cut CAC through systematic testing
  • Build retention and loyalty loops that reduce churn
Ideal for Series A to B

Scale Stage

Enterprise-level marketing operations with the agility of a startup team. Entering new markets, preparing for fundraise, or building for exit.

  • Build scalable marketing ops and reporting infrastructure
  • Fine-tune efficiency metrics across every growth channel
  • Enter new markets with a strategy built around local nuance
Ideal for Series C and beyond
Let's Talk

You've read enough. Let's see if we're the right fit.

Book a 30-minute discovery call. We'll look at where your marketing stands right now, what's blocking growth, and what we'd prioritize first. No pitch decks. No vague promises. Just a direct conversation.

No commitment. No credit card. Just 30 minutes of clarity.