How Techdella Helped Three Cat Agency Fix a Leaky Funnel
Three Cat Agency is a startup-focused marketing agency helping early-stage businesses grow through content, paid ads, and strategy.
Manufacturing
Manufacturing Marketing Agency
We help manufacturers and industrial suppliers reach engineers and procurement teams through technical search content, lead capture and steady follow-up. The goal is qualified RFQs, not brand awareness for its own sake.
At a glance
Manufacturing marketing at a glance
Challenge
Engineers cannot find the specs they need
Technical buyers search for materials, tolerances, certifications and part numbers.
Challenge
Leads arrive as unqualified RFQs
A generic contact form brings in students, competitors and buyers outside your capacity.
Challenge
Trade shows with no follow-up system
Badge scans and business cards pile up after each event.
What changes
Spec pages engineers can find
Capability, material and application details move out of PDFs into pages search engines can index and engineers can scan in a minute.
What changes
RFQs worth quoting
A qualifying RFQ form filters out work outside your capacity, so estimators spend their time on jobs you can win.
What changes
Follow-up that outlasts the trade show
Event contacts and spec downloads enter a tagged sequence, so buyers keep hearing from you through a long buying cycle.
What changes
Reporting sales trusts
Results are reported as RFQs, quotes and won jobs by source, which shows which pages and events pay for themselves.
Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Services
One system for Manufacturing growth
The services we combine for teams like yours, in the order we usually start them.
Channels
Manufacturing marketing, channel by channel
Manufacturing SEO
Manufacturing SEO targets the narrow, technical searches engineers make while they specify a part: a process plus a material plus a requirement, such as precision sheet metal fabrication in 316 stainless or an ISO 13485 contract manufacturer. Each search is small, but the people making it are often close to an RFQ. We build capability and application pages that answer those searches with the details buyers check first: materials, tolerances you can hold, part sizes, volumes, certifications and lead times. Where product data lives in PDF catalogs or a configurator, we bring the key facts into indexable HTML and keep the PDF as a download. Your engineers review every page before it goes live.
Industrial lead generation and RFQs
Industrial lead generation should produce RFQs your team wants to quote. We design the form around what an estimator needs: part or assembly type, material, annual quantity, target timeline, delivery location and an optional drawing upload. Fields that do not help sales decide get cut. Each request is tagged by process and routed to the right person, and the buyer gets a confirmation that says when to expect a reply. For buyers still researching, we offer something useful in exchange for an email, such as a design-for-manufacturing guide or a materials comparison, and follow up with content on the same process.
B2B manufacturing content marketing
B2B buying in manufacturing involves engineers, quality, procurement and often an executive sponsor, and each one asks different questions. Content that works answers them in their own terms: design guides for engineers, certification and inspection pages for quality managers, lead-time and capacity facts for procurement, and short case notes that show a problem solved. We interview your engineers and turn what they know into pages and guides, then reuse it in sales emails and trade show follow-up. We never invent tolerances, capacities or customers. If a claim needs a test report or certificate behind it, we link to the document or leave the claim out.
LinkedIn ads for manufacturers
LinkedIn lets you reach job titles such as design engineer, quality manager or purchasing manager at named companies, which suits manufacturers with a defined list of target accounts. Clicks usually cost more than on search, so we add LinkedIn once the capability pages and RFQ form already convert. A typical setup targets a few hundred accounts with a capability guide or a design checklist, runs Thought Leader Ads from an engineer or founder, and retargets people who visited key capability pages. We measure success by engagement from target accounts and RFQs from them, not by impressions.
How we work
Four steps, built for Manufacturing
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Capability inventory
We list the processes, materials, certifications and industries you want more work in, and find where those details…
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Engineer interviews and page build
Short interviews with your engineers become capability and application pages, each reviewed by them before publishing.
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RFQ form and routing
We rebuild the RFQ form to qualify by material, quantity and timeline, and route each request to the…
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Event and download follow-up
Trade show scans and spec downloads flow into tagged sequences, and reps get alerts when a contact shows…
Clients
All case studies
What our clients say
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Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Levi BarbosaCEO, WezOps -
The clarity they brought to our strategy saved us months of trial and error — and probably a lot of money too. If you're serious about growing your startup, Techdella is the team you want in your corner from early on.
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The rules Manufacturing marketing works within
Export controls
If products or technical data fall under ITAR or the EAR in the US, or the EU dual-use regulation, have your export compliance lead review drawings, specs and application notes before they are published.
Certification claims
ISO 9001, AS9100, CE or UKCA marks and similar must be current and accurate. Displaying a mark you do not hold is misleading advertising under the FTC Act in the US and consumer and business protection rules in the UK and EU.
B2B prospecting data
Emailing contacts from trade shows or purchased lists in the EU and UK falls under GDPR and PECR. Keep a legitimate interest assessment and make opting out easy.
Platform rules
Google Ads restricts ads for some industrial products under its Dangerous products or services policy, such as explosives and certain weapon parts. Check categories before planning paid search.
More about Manufacturing marketing with TechDella
A manufacturing marketing agency helps manufacturers and industrial suppliers get found by engineers and procurement teams, then turns that attention into RFQs worth quoting. We fix the technical SEO that hides product data, write capability pages with your engineers, and rebuild the RFQ path with lead generation and automated follow-up. We judge the work by quotes and won jobs, not traffic.
- Restructure the site around capabilities and applications. We move key product and process data out of PDFs into indexable pages. Engineers search for specifics, and search engines cannot rank what they cannot read.
- Write application pages with your engineers. We interview your team and turn their answers into pages for specific materials, processes and industries. These match the narrow, high-intent searches that come before an RFQ.
- Rebuild the RFQ form to qualify buyers. We ask for quantity, material, timeline and drawings up front. Sales then spends time quoting real jobs instead of sorting enquiries.
- Connect events and downloads to follow-up. Trade show contacts and spec-sheet downloads go into a tagged, automated sequence. Industrial buying cycles are long, and steady contact keeps you on the shortlist.
- Review results with sales every month. We track RFQs and quote rates by source, not traffic. That shows which pages and events bring work you want.
For named target accounts, we pair search with account-based marketing and LinkedIn Thought Leader Ads once the RFQ path converts.
We don’t have a published manufacturing case study yet, so we agree the measures with you at the start and report against them.
Manufacturing marketing questions
Does SEO work for manufacturers?
Yes, when it targets what engineers and buyers actually search: materials, processes, tolerances, certifications and applications. These searches have low volume but high intent. A page that answers “CNC machining for medical-grade titanium” well can bring in better RFQs than broad brand campaigns.
How do you write technical content without getting it wrong?
We interview your engineers, work from your spec sheets and send every draft back for technical review. We never invent tolerances, capacities or certifications. Our job is to make your team's knowledge findable and readable, not to replace it. Your engineers stay the final authority on every technical detail.
Can you help us follow up after trade shows?
Yes. We set up lead capture for the event, tag contacts by product interest and start a follow-up sequence within days of the show. Reps get alerts for contacts who download specs or request quotes, so they call the warm ones first.
Should manufacturers use LinkedIn ads?
LinkedIn can work for reaching procurement and engineering roles at named target accounts, but it is expensive per click. We usually recommend it after search content and RFQ forms are working, for a defined account list, with a useful offer like a capability guide.
What should our RFQ form ask?
Enough to qualify without scaring people off: part or product type, material, quantity, target timeline, location and an optional drawing upload. Each extra field should help sales decide whether and how to quote. We test the form and measure completion.
Find out what to fix first
Get an audit of your search, ads and funnel, and a clear plan your team can act on.
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