The Techdella Marketing Glossary

Affiliate marketing is a performance-based marketing strategy where individuals (affiliates) earn a commission for promoting someone else’s products or services.

AI writing tools are programs that help you write better and faster.

Learn what alt text is, why it matters for SEO and accessibility, and how to write effective alt text with

Asset allocation involves diversifying your investments like stocks, bonds, and cash to reduce risk and maximize rewards.

Learn how Attribution modelling tracks marketing touchpoints and assigns credit for conversions across channels, helping optimize your campaigns.

The average deal size is one important indicator that businesses use to assess the average worth of a company's deals

Backlinks are links from one website to another. If someone links to your site from theirs, you’ve earned a backlink.

Black Hat SEO refers to the sneaky tactics some people use to rank high on search engines.

Bootstrapping is a business phrase that refers to the process of starting and growing a firm only with existing resources

Brand awareness describes how familiar customers are with a product or service by name.

Branding shapes how customers feel about your business through identity, voice, and experience—key to standing out and building trust.

Branding and public relations are two powerful forces that shape how the world sees your business. While branding creates your

The break-even point is the stage where your total revenue equals your total costs. In simple terms, it’s the point

What is Budgeting? Key Takeaways Budgeting is a Financial Roadmap: It helps individuals and businesses allocate income efficiently, ensuring expenses, savings,

Product-Market Fit occurs when a product satisfies strong market demand.

A business model is an essential business plan that describes how a company makes money. In order to effectively communicate

A business opportunity is a favorable situation that allows an entrepreneur or investor to establish, grow, or expand a business.

Business-to-business (B2B) refers to transactions that occur between businesses.

Business-to-Consumer (B2C) is when businesses sell products or services directly to the end users.

A call to action is an invitation to carry out a desired action.

What is a Cash Flow Statement? Key Takeaways Definition: A Cash Flow Statement is a financial report that shows how

Consumer-to-consumer/C2C is a business model where consumers can buy and sell directly with each other.

Struggling with content decay? Learn why your blog traffic drops and how to refresh, re-optimize, and reclaim your lost SEO

A content gap shows that there’s something your content is missing and you need to fill it immediately.

Content intelligence is a way to measure the effect of content.

Learn what content marketing is, how it works, and why it matters. Includes examples, tips, and tools for small businesses

Learn the basics of contract law, key principles, and what makes agreements legally binding, enforceable, and fair for all parties

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who convert.

If you’ve ever wondered “What is copywriting?” or how the right words can transform a brand’s voice and drive action,

Corporate finance is the backbone of every business, focusing on how money is raised, managed, and invested to drive growth.

A credit score is the type of assessment and prediction that creditors use to determine your credit behavior.

Customer Acquisition Cost (CAC) is the total expense a business incurs to gain a new customer.

The churn rate, which is also called the rate of attrition or customer churn, is the rate at which customers

Customer loyalty is a term that depicts your customers dedication to your business.

Customer relationship management, or CRM, is a process, strategy, or software/technology that helps businesses manage their relationships with suppliers, vendors,

Customer retention means keeping your existing customers.

Customer satisfaction refers to the degree of contentment that consumers or clients feel about the products, services, or experiences provided

Customer service is the help and support you provide to customers both before and after they purchase from you.

What Is Debt-to-Income Ratio? Key Takeaways Definition: The Debt-to-Income (DTI) ratio measures the percentage of a person’s gross monthly income

Deflation is when the prices for goods and services decline across the board.

What is Delegation? Key Takeaways Definition – Delegation is the process of assigning tasks, authority, and responsibility to others while

Digital assets are basically any type of data that you can save, share, and store on a network, a digital

What is a Digital Download? Key Takeaways Definition: A digital download is a file or software that can be purchased

Learn how digital marketing boosts brand awareness, drives traffic, and engages customers using channels like SEO, social media, and email.

Digital marketing jargon is the collection of buzzwords marketers use to describe strategies, tools, and results online. From SEO and

A digital product is any good or service that exists in a non-physical form.

Diversification is an investment strategy that manages risk by spreading your money across different assets and aiming for steadier returns

Want to start an online store without inventory or shipping hassles? Discover how dropshipping lets you sell products with low

An e-book, sometimes known as an "electronic book," is a book that can be read on a computer, tablet, or

E-commerce fraud is when someone uses dishonest or illegal methods to steal from an online store.

Email marketing is a digital marketing strategy that involves sending emails to a list of contacts to promote products, services,

An email marketing campaign is a coordinated series of emails sent to a specific audience with the goal of promoting

An entrepreneurial mindset is a way of thinking that helps business owners identify opportunities and make strategic decisions.

Evergreen content is content that stays relevant, valuable, and useful over a long period of time—regardless of trends, seasons, or

Learn how financial planning can transform your future by offering a clear view of your financial situation to evaluate your

Fintech marketing represents the specialized approach to promoting financial technology products and services in an increasingly digital landscape. It combines

Franchising is a popular business model.

The freemium model is a business model where companies offer a basic version of their product or service for free

Learn how guest posting boosts SEO, drives traffic, builds authority, and grows your brand. A step-by-step guide to finding and

Inflation is when the prices of goods and services keep rising over time.

Infrastructure as a service (IaaS) is a cloud-based computing service that delivers leased servers to organizations for remote computing and

An Initial Public Offering (IPO) is when a private company sells its shares to the public for the first time.

Innovation is defined as the process of developing new ideas, processes, goods, services, or solutions with a significant positive impact

Intellectual property (IP) is a legal right that lets you keep others from using your creative ideas without your permission.

What Is Inventory Management? Key Takeaways Definition – Inventory management is the process of ordering, storing, tracking, and controlling a

A Key Performance Indicator (KPI) is a measurable target that shows how well individuals or businesses are doing in terms

Keyword cannibalization occurs when you have multiple blog posts or articles on your website that can rank for the same

Lead generation is the process of attracting and capturing the interest of potential customers (called leads) for your product or

What is Liquidity? Key Takeaways Liquidity refers to how quickly and easily an asset can be converted into cash without

A market analysis is an evaluation of the target market and the competitive environment in a certain industry.

Market expansion refers to the process of introducing an existing product or service to a new customer base.

Mergers and acquisitions are corporate transactions in which one company merges with another, known as a merger, or one company

A microbusiness is a small-scale enterprise typically run by a solo entrepreneur or a very small team—often fewer than 10

What is a Mobile App? Key Takeaways Accessibility: Mobile app provide easy access to services or features directly from your

Mobile app development is the process of creating software applications that run on mobile devices like smartphones and tablets.

Mobile optimization is the process of adjusting your website's design, structure, and content to ensure it works perfectly on smartphones

Net Promoter Score (NPS) is a customer loyalty metric.

A niche market is basically a particular group of consumers who have similar characteristics and preferences.

Learn how omnichannel marketing boosts customer experience, drives ROI, and helps startups grow with Techdella’s data-driven strategies.

Discover the value of organic social media—build trust, grow communities, and boost engagement without spending on ads.

What is Outsourcing? Key Takeaways Definition: Outsourcing is the business practice of hiring external companies or individuals to handle tasks,

Pay-per-click (PPC) advertising helps you reach targeted customers fast. Learn how it works, top platforms, and how to launch a

A pitch deck is a concise presentation (usually 10–15 slides) that startups and entrepreneurs use to showcase their business idea

Platform-as-a-Service (PaaS) simplifies app development by providing cloud-based tools, infrastructure, and scalability.

Promote your brand, build trust, and grow your audience with podcast marketing strategies that turn your voice into a powerful

Print on demand lets you sell custom products without inventory. Learn how it works, pros & cons, and tips to

Product diversification is the process by which companies increase profitability and expand market scope through new products.

Product-Market Fit occurs when a product satisfies strong market demand.

Quality control is the procedure that ensures that a good or service conforms to a predetermined set of quality standards.

Referral marketing is one of the most powerful yet underrated strategies businesses use to grow. It relies on the most

Retail payment methods are the ways customers pay for goods or services in a retail environment.

Return on investment (ROI) is a mathematical formula to calculate an investment’s profitability.

Revenue is basically the money you make from selling products or services.

Revenue streams are the various ways in which a business earns money from selling goods or providing services.

Learn how risk management protects your business from financial, legal, and cyber threats—plus the benefits of staying proactive.

Risk tolerance is the amount of loss you can handle when making investment decisions. Various factors influence risk tolerance.

A sales cycle is the process a company follows to sell its products or services.

A sales funnel is a marketing concept that describes the journey of a potential customer.

Sales metrics are data points that measure the progress of a business toward a specific sales goal.

A sales quota is a measurable target that vendors must meet within a given time frame.

Scalability is a business’s ability to grow without struggling.

Schema markup is like a translator between your website and Google. It helps search engines read your content in a

SEO analytics is the process of gathering and analyzing raw data to help your search engine optimization efforts.

A side hustle is your opportunity to earn extra income outside your regular job while exploring your passions and building

Six Sigma refers to a group of methods and instruments that are intended to improve the effectiveness and efficiency of

Unlock powerful insights with social listening. Track conversations, analyze sentiment, & fine-tune your marketing to connect with your audience truly.

Social media marketing is the use of social media platforms to promote a business, product, or service.

Social media marketing is the art of promoting your brand, products, or services through platforms like Facebook, Instagram, and TikTok.

Software as a service (SaaS) is a way to send apps over the internet instead of installing them locally on

Are you ready to go solo and build your own business from scratch? Dive into the world of solopreneurship, what

Explore key startup funding options—from loans to investors—to secure capital, grow your business, and turn your idea into a success

A subscription model is a business model where customers pay a recurring fee to access a product or service.

Supply chain management refers to the coordinating and supervising of different processes

Strengths, Weaknesses, Opportunities, and Threats, these are the words that make up a SWOT analysis.

A target audience is the group of people you want to reach with your marketing.

A target market is a group of consumers that fit the description of who you are trying to sell to.

If you want your website to rank higher and offer a better user experience, topic clusters are the secret. By

User Generated Content (UGC) refers to any content—text, images, videos, reviews, or social posts—created and shared by customers or users

What is a Value Proposition? Key Takeaways Definition – A value proposition is a clear statement that explains how a

Viral marketing involves using social media to rapidly spread the word about your business.

White label email marketing is creating and sending emails to your clients utilizing a third-party email marketing platform while claiming ownership of