How Techdella Helped Three Cat Agency Fix a Leaky Funnel
Three Cat Agency is a startup-focused marketing agency helping early-stage businesses grow through content, paid ads, and strategy.
EdTech
EdTech Marketing Agency
We help edtech companies reach learners, parents and institutions with search content, enrollment funnels and lifecycle email. Each audience gets its own path, built within children's privacy and platform rules.
At a glance
EdTech marketing at a glance
Challenge
One message for three different buyers
Learners want relevance, parents want safety and outcomes, and schools want evidence and fit with their systems.
Challenge
Signups who never start the course
Free trials and first lessons have steep drop-off.
Challenge
Free alternatives are one search away
Learners can find free videos and courses on almost any topic.
What changes
Each audience finds its own path
Learners, parents and institutions land on pages written for their questions, so one pitch no longer has to convince everyone.
What changes
More signups finish the first lesson
Onboarding built around the first meaningful win, with well-timed reminders, cuts the drop-off that makes acquisition expensive.
What changes
Search traffic from people ready to learn
Pages for specific skills, exams and certifications reach learners and parents who are already looking.
What changes
A pilot path for schools and employers
Institutional buyers get evidence, sample curricula and a low-risk pilot, kept apart from consumer signups.
Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Services
One system for EdTech growth
The services we combine for teams like yours, in the order we usually start them.
Channels
EdTech marketing, channel by channel
EdTech SEO
EdTech SEO works when pages match the exact thing someone wants to learn or pass. Searches name a skill, an exam, a certification or a grade-level topic, and often a format such as online, part-time or for beginners. We build course and topic pages that answer the question first, show a sample lesson, and explain format, time commitment and cost plainly. Supporting guides target study questions and link back to the course. Technical issues we check early include course catalogs that generate thin duplicate pages, gated lesson content Google cannot read, and slow video-heavy templates on mobile.
EdTech lead generation for schools and institutions
Selling to K-12 districts, universities or corporate learning teams is a committee sale tied to budget cycles. Lead generation here means offers that let an administrator evaluate safely: a sample curriculum, a pilot proposal template, evidence summaries and integration details for their LMS and sign-on systems. We build a dedicated institutional funnel with its own pages and forms, score leads by role and organization size, and nurture them with material that helps your champion build an internal case. Consumer signups never enter this pipeline, so sales sees only the leads that can buy.
Higher education and online course marketing
For adult learners, universities and course providers, the decision turns on outcomes, time and cost. Prospective students compare programs on curriculum, format, instructors, total price and what graduates go on to do. We write program pages that answer those directly, run search and social campaigns on program-specific terms, and build an enrollment funnel with an information session or sample lesson as the first step. Any outcome claim, such as job placement or salary, has to be backed by data you can share, because the FTC has acted against education providers over misleading earnings claims.
EdTech email marketing
In edtech, email is what brings learners back. We design sequences around progress: a welcome that sets up the first session, reminders tied to the learner's schedule, a nudge after a missed lesson and milestone emails that show how far they have come. For younger learners, parent-facing summaries report what the child has done, which keeps the paying adult engaged. Institutional contacts get a separate nurture with pilot updates and evidence. We measure each sequence by how many learners reach the next lesson, not by open rates. Sequences pause automatically when a learner is active, so nobody gets reminded about a lesson they just finished.
How we work
Four steps, built for EdTech
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Audience paths and privacy check
We map learners, parents and institutions to separate journeys and check forms, analytics and ad tags against COPPA…
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Onboarding around the first win
We define what a successful first session looks like and build reminder and progress emails that bring learners…
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Skill and exam search pages
We publish pages for the skills, exams and certifications your audience searches for, each with a sample lesson.
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Institutional pilot funnel
We launch a pilot or sample-curriculum offer for schools and employers, with its own pages, scoring and nurture.
Clients
All case studies
What our clients say
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Techdella reframed how we were thinking about our market entirely. We went from scattered tactics to a positioning and GTM system that actually made sense for where we were heading. The difference was immediate.
Levi BarbosaCEO, WezOps -
The clarity they brought to our strategy saved us months of trial and error — and probably a lot of money too. If you're serious about growing your startup, Techdella is the team you want in your corner from early on.
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The rules EdTech marketing works within
Children's data
In the US, COPPA requires verifiable parental consent before collecting personal data from children under 13, and the FTC updated the COPPA Rule in 2025. In the UK, the ICO's Age Appropriate Design Code applies to online services likely to be used by children.
Student records
Products used by US schools must respect FERPA limits on student education records. Do not use school-provided data for marketing.
Ad targeting of minors
Google blocks ad personalization for users under 18, and Meta limits advertisers to age and location targeting for teens. Market to parents and schools, not to children directly.
Outcome claims
Claims about grades, job placement or salaries need evidence. The FTC has taken action against education providers over misleading earnings and job claims. In Nigeria, the Nigeria Data Protection Act 2023 requires a parent or guardian's consent for children's data.
More about EdTech marketing with TechDella
An edtech marketing agency helps learning companies reach the people who choose and pay for education (learners, parents and institutions) and keep new learners engaged past the first lesson. We give each audience its own path through clear market segmentation, build search pages for the skills and exams people look for, use lifecycle email to cut early drop-off and run a separate institutional lead funnel for schools and employers, all within children’s privacy and platform rules. This is the order we usually work in:
- Split the site into three clear paths. We create separate entry points for learners, parents and institutions. Each audience has different fears and goals, and one pitch cannot answer all of them.
- Audit data collection for children’s privacy. We check forms, analytics and ad tags against COPPA and similar rules before any campaign launches. A privacy problem with minors’ data costs far more than a slow quarter.
- Redesign onboarding around the first lesson. We define the first meaningful win and build reminders and progress emails around it. Most edtech drop-off happens before that first session ends.
- Publish search pages for specific skills and exams. We target the topics learners and parents already search for. These visitors have intent, and a sample lesson shows what free content does not.
- Build a pilot offer for schools and training buyers. Institutions want proof before they commit, so a short pilot or sample curriculum gives them a low-risk first step.
We don’t have a published edtech case study yet, so we will agree enrollment and activation targets with you and report against them.
EdTech marketing questions
How do you market to parents, learners and schools at the same time?
We give each its own path. Learners see outcomes and how lessons fit their schedule, parents see safety, progress and results, and schools see evidence, pilots and integration details. Shared brand, separate pages, offers and email flows, so nobody gets a message meant for someone else.
How do you reduce drop-off after signup?
We define the first meaningful win, such as finishing lesson one, and design onboarding around it. Reminder emails at the right moments, progress summaries and parent updates where relevant bring learners back. We measure the share of signups who finish that first win each week.
Can we run ads aimed at students?
For under-18s, options are limited by law and platform policy. Google does not personalize ads for minors, and Meta restricts teen targeting to age and location. For younger learners we market to parents and schools. For adult learners, normal targeting rules apply.
How do you prove learning outcomes in marketing?
With data you can stand behind: completion rates, assessment results or pilot findings, explained with their limits. If you do not have outcome data yet, we start collecting it and lean on curriculum detail, instructor credentials and sample lessons until you do.
Does SEO work for edtech?
Yes, especially for specific skills, exam prep and certification searches. These people are already looking to learn. Pages that answer the question well and show a sample lesson can turn searchers into trial learners at a lower cost than paid social.
Find out what to fix first
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