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Case studies

Work that shows up in the numbers

Eleven published case studies from clients in Nigeria, the US, Mexico, South Africa and Lebanon. Each one shows what we found, what we did and what changed.

The paycape.com home page
paycape.com on a phone
Paycape 50% of conversions came from inbound, in a 5-month engagement.
  • Case study

    How Havyn Reduced Transaction Friction with Techdella

    Havyn is building technology that removes uncertainty and fraud from online transactions by acting as a neutral safeguards layer between buyers and sellers, holding payments securely and verifying delivery fairness. Before working with us, Havyn had a strong mission and product idea, but the way they were presenting value made it hard for founders and early customers to grasp why Havyn mattered and how it fit into their world.

    Fintech

  • Case study

    How Paycape Boosted Organic Visibility and Demos with Techdella

    Paycape is a fintech platform built for Nigerian businesses: payments, invoicing, payroll, tax and cashflow in one workspace. Its content hub helps founders and operators compare financial tools such as wallets, loan apps and payment systems. They had strong intent and product value, but their growth was held back by limited organic visibility and inconsistent engagement with key audiences online.

    of conversions came from inbound
    50%
    monthly organic visitors
    ~15,000
    to first result
    50 days

    Fintech · 5-month engagement · Q3 2025 · Nigeria

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