How to Launch a New Product (Step-by-Step Guide for 2025)
A complete, practical roadmap for taking your product idea from concept to customer in 6 weeks or less.
Joanna Okedara-Kalu
Articles and notes by Joanna Okedara-Kalu.
How to Brainstorm a Startup Name That Converts
Discover why a powerful name is your startup’s first (and strongest) marketing tool.
Why Most Content Marketing Agencies Fail Startups (And How to Find the Right Partner)
Not all agencies understand startup realities. Here’s how to pick one that actually helps you grow — not just churn content.
Startup Marketing Playbook: 30 Days to Your First 100 Customers
A proven, step-by-step guide to acquire your first 100 customers without breaking the bank
We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
Because hype fades fast. Strategy sticks.
Q4 Startup Marketing Guide 2025: Strategy, Planning & Execution
Everything you need to crush Q4, from strategy to execution, budget planning to year-end optimization
What No One Tells You About Email Marketing Tools
Blocked. Ghosted. Denied. I spent a week just trying to set up email marketing for a client—and got schooled. This is what business owners need to hear.