10 Best eCommerce Business Plan Templates for Your Business

Solid eCommerce business plan templates help you define your goals and make it easy to achieve them. It will guide you in making informed decisions in the developmental stage of your business and will give you an idea of the right strategy to use in attaining your business goals.

Creating an eCommerce business plan is not easy, whether you are planning to start a business or grow your existing business. That’s why we’ve put together in this article, various customizable eCommerce business plan samples to help grow your eCommerce business.

List Of eCommerce Business Plan Templates

  • Shopify eCommerce business plan template
  • Hubspot eCommerce business plan template
  • Upmetrics eCommerce business plan template
  • Sage eCommerce business plan template
  • Canva eCommerce business plan templates
  • Liveplan eCommerce business plan template
  • Bplans eCommerce business plan template
  • Growthink eCommerce business plan template
  • Score eCommerce business plan template
  • Business-in-a-box eCommerce business plan template
  • Click eCommerce business plan template
  • PDF Agile eCommerce business plan template
  • Wix  eCommerce business plan template (eCommerce website builder
  • Lightspeed eCommerce business plan template
  • PandaDoc eCommerce business plan template
  • Expandcart eCommerce business plan template
  • Clickup eCommerce business plan template

Why do you need an eCommerce business plan template?

  1. An eCommerce business plan template will give you guidance on what to include in each section and how to fill it, to avoid leaving anything behind.
  2. A good eCommerce business plan template can save you the stress of building an outline from scratch. 
  3. Using an eCommerce business plan template can help you create an effective strategy that will grow your business. 
  4. A business plan template can help you create a comprehensive and persuasive plan that will increase your chances of securing funding and achieving your business goals.

There are several downloadable templates available online. Feel free to review the following templates and adjust them to your needs and goals. 

Hubspot eCommerce Business Plan Template

Whether you are a start-up or an established eCommerce business, Hubspot has various well-detailed and free business plan templates structured for every stage of your business plan outline. 

  • Write a company description that sells your story
  • Plan for the future: lay out goals and metrics for success
  • Describe your product line in detail and plan for how to stand out from competitors
  • Consider any legal formalities that require attention when starting your business
  • Put together necessary financial projections to make a strong start
  • Create your buyer persona and determine your product/marketing fit.

Feel free to check them out, and use the one that resonates with your goal. 

Shopify eCommerce Business Plan Template

Shopify is a leading eCommerce platform, that understands the various challenges online retailers are going through. They have free, comprehensive eCommerce business plan templates and examples to help simplify and optimise your planning time. These templates include the following key elements of a business plan:

  • Executive summary
  • Company Overview
  • Products or services offered
  • Market analysis
  • Marketing Plan
  • Logistics and operations plan
  • Financial plan

These business plan templates are designed in such a way that they will provoke your thoughts and bring your eCommerce business ideas to life.

Upmetrics eCommerce Business Plan template

Upmetrics is a good option if you need assistance in writing your eCommerce Business Plan. They have over 400 libraries of professional business templates, for all kinds of eCommerce business models that fit various categories, from small businesses, entrepreneurs, existing companies, students, and educators which will help you write your business plan without stress.

With Upmetrics’ business plan template, you can import data directly into the editor, and start editing using Upmetrics AI Assistant. It is a valuable tool for eCommerce start-ups that want to create a professional eCommerce business plan template.

Canva eCommerce Business Plan Template

Canva is a popular graphics design tool that allows users to create professional-looking designs without having experience or hiring a graphics designer.

It has over 5000 free and paid versions of professionally designed eCommerce business plan templates you can customize and share easily with your team or investors to help communicate your visions effectively.

LivePlan eCommerce Business Plan Template

LivePlan is a cloud-based business management tool that assists entrepreneurs, startups, and small businesses through strategic business planning. 

LivePlan will guide you through a step-by-step process for creating a fundable business plan. Their focus is on entrepreneurs who are writing their first business plan. They have a free eCommerce business plan template with a 35-day money-back guarantee.

  • LivePlan has financial forecasting tools and industry benchmarks.
  • LivePlan eCommerce business plan template assists entrepreneurs in developing realistic revenue projections 
  • LivePlan gives access to a library of over 500 sample business plans for inspiration

Lightspeed eCommerce Business Plan Template

Lightspeed is an intuitive POS and payment platform that allows shop owners to create an online presence by processing sales on their website and at their physical store location. Lightspeed eCommerce business plan template outlines and incorporates every aspect of a business plan together with a rock-solid pitch for banks, investors, and potential business partners. 

The key elements in this template include:

  • An executive summary structure
  • Market research
  • Breakdowns of what costs to be accountable for
  • Competitor analysis

PandaDoc eCommerce Business Plan Template

PandaDoc is an American SaaS company that empowers businesses to communicate with customers through personalized documents that can be created in minutes.

Its eCommerce business plan templates are primarily focused on eCommerce companies. All you have to do is to add the relevant details related to your business. 

  • Business Overview
  • Products and services
  • Website design
  • Management team
  • Industry analysis
  • Customer analysis
  • Competitor analysis
  • Marketing strategy
  • Brand strategy
  • Pricing strategy
  • Promotional Strategy

The Business Plan Shop eCommerce Template

The Business Plan Shop is a financial planning and analysis SaaS platform for small and medium-sized businesses and their financial advisors.

BPS has an eCommerce business plan template that offers a perfect structure for writing a professional business plan. 

Their sample eCommerce business template can be edited online, downloaded in PDF, or downloaded in Word format. 

This template includes a financial forecast and the following sections:

  • Executive summary
  • Company
  • Products and services
  • Market analysis
  • Strategy
  • Financial plan
  • Appendices (Maturity profile and cash flow statement)

Expandcart eCommerce Business Plan Template

Expandcart is the largest eCommerce enabler in the Middle East.  They have 10,000+ online stores in over 40 countries. There are six basic plans that you can try out. But make sure it syncs with your business goal. It is also worth mentioning that all six basic versions have free trial versions.

  • The executive summary provides a section for the business model, target market, management team, financial strategy, products and services
  • The eCommerce business plan provides a section for the founder’s name, brand name, domain name, brand traits, value proposition, mission statement, and vision. 
  • Market analysis: internet access, eCommerce revenue, eCommerce revenue growth, eCommerce penetration rate, the total number of online shoppers, segment market, niche selection, and competitive analysis. 
  • Marketing Plan: eCommerce marketing strategy, advertising strategy, email automation, website design, eCommerce hosting, promotion budget, and pricing strategy. 
  • Operations Plan: Logistics and operations personnel
  • Financial plan: your overall business budget and revenue forecast. 

ClickUp E-Commerce Business Plan Template

ClickUp has an eCommerce template that is great for beginners, ready-to-use, and has a fully sub-customizable category. It has the following elements:

  • Custom fields add important details to your business plan, such as references, approvals, and sections, to ensure all necessary information is included. 
  • User-customized interface: topic list view, status board view, business plan table view, and getting started guide. 
  • Collaboration: Collaborate with your team in real time, assign tasks, set due dates, and leave comments to ensure everyone is on the same page.
  • Integrations: Connect your business plan with other tools and apps you use, like Google Drive, Dropbox, or Slack, to streamline your workflow and access all your important documents in one place.

Let’s Wrap It Up!

Using an eCommerce business plan template makes your planning process easier, and helps you empower your business to communicate your visions effectively. 

Before you start writing your business plan, take your time to think about what you want, and how to turn your visions into reality. Make thorough market research, to help you grow a profitable eCommerce business.

See Related Articles

50 Best E-Commerce Marketing Tools

10 Best E-commerce Business Examples

Best E-commerce Platform For Small Business

How To Start an E-commerce Business Online


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Meet the Writer

Nneka T Obi

Nneka Obi

Writer & Blogger

Nneka Theodora Obi is a Meta Certified Digital Marketing Associate, with over four years of experience in Marketing. She is passionate about assisting small business owners to triple their revenue through content writing and other effective marketing strategies. Outside of the office, Nneka is an indoor person who loves spending time with family, reading, listening to music, and dancing.

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