4 Best eCommerce Website Builders For Small Businesses

eCommerce website builder plays an important role in driving the success of any eCommerce business. Buying and selling goods and services with the use of the Internet is hastily becoming the order of the day. With eCommerce website builders, you can list your physical products, digital products, (e-books or online courses) services, and software on your website and receive customer payments online. 

While you are making plans for your eCommerce website builder, it is assumed that you already have an eCommerce business plan to streamline and guide your overall eCommerce business processes and facilitate smoother execution to align with your business goals.

If you are yet to decide on the type of eCommerce business models to dive into, you can consider exploring a beginner’s guide on how to start an eCommerce business online or discovering 15 eCommerce Business Ideas to Start Online. These resources can serve as an inspiration at the initial stage of your eCommerce online business venture.

An eCommerce website is very vital for a business owner who wishes to expand sales. The world has gone digital, and small businesses are not left out. They are now running their online stores in addition to their physical storefront. 

You may be asking, what is the importance of having an eCommerce website? What factors are to be considered when choosing the right website builder for my business? What type of eCommerce software is suitable for my business? and the best website builders for my small business.

Not to worry, we are going to answer all your questions in this article.

5 Benefits of an eCommerce Website Builder For Small Businesses

  1. New customers can easily be reached within and outside your location. Whereas a physical shop is limited by the number of customers who can get to the location. 
  2. The eCommerce shop is readily open and available 24 hours a day. Which allows customers to make purchases at any time. You can virtually be making your money while you sleep. In other words, Customers can always buy your products anytime. 
  3. The operating cost is very low compared to a brick-and-mortar store where you would need to buy a commercial space or shop, do some furnishings, and equally, hire staff if necessary. 
  4. With an eCommerce store, you can easily adapt to customers’ needs by improving the customer experience based on data insights. 
  5. Makes it easy to sell a broad range of products, since it doesn’t require physical display space.

What is an eCommerce Website builder?

An eCommerce website builder is a tool that allows you to create and manage your websites without extensive coding knowledge. E-commerce Website builders allow freelancers, entrepreneurs, bloggers, and business owners to create websites without the need for coding knowledge.

If you’re a small business owner, or a dropshipper and are looking for ways to cut costs without compromising on quality, a great alternative to consider is using an e-commerce website builder to help shape your website design.

Types of eCommerce Website Builders Software

There are so many types of website builders. They are Shopify, WooCommerce, Squarespace, Square Online, BigCommerce, Wix, Zyro, Ecwid, ZenCart, Magento, and so many others. They vary based on the type of software they use.

  1. Open Source Software
  2. SaaS (Software-as-a-service)

Open Source Software 

Open source software usually gives the users full access to modify the source code. This means a business can customize its website builder in any way they choose.

Examples of Open Source eCommerce website builders are WooCommerce, WordPress, OpenCart, and Magento.

Advantages and Disadvantages of Open Source eCommerce Website Builders

  • Open-source software is very easy to download and use but its extensions, hosting, and web development often cost money.
  • They may take a lot of time to build.
  • They require basic knowledge of coding, development, and design.
  • With Open Source software, you can make your website look exactly the way you want.

SaaS (Software-as-a-service)

It is a web-based software available on a subscription basis. It allows the user to customize the website to an extent but doesn’t grant access to the code.

Examples of SaaS eCommerce website builders are Wix, Shopify, and SquareSpace.

Advantages and Disadvantages of SaaS eCommerce Website Builders

  • Website builders with SaaS e-commerce software take less time to build.
  • There are limitations to Customization
  • They have built-in analytics to track metrics like traffic and clicks.
  • They charge subscription fees.

These two e-commerce software differ in structure, and customization options but as a small business owner, you can decide which is right for your brand.

7 Things to Look For in an Efficient eCommerce Website Builder

Selling online may seem very difficult and time-wasting, but with the right eCommerce website builder, you should be able to start quickly and effortlessly.

Here are things to look out for while choosing an eCommerce website for your business.

  1. Budget: Ensure the pricing structure of the platform you want to use is within your budget.
  2. Easy to use: Consider choosing a user-friendly website builder as a beginner to avoid wasting so much time understanding how it works. so that you won’t have to spend plenty of time trying to understand how it works.
  3. Flexibility: Make sure it’s a platform that can enable you to change plans.
  4. Features: Consider having a website builder that has various options and features like social media integration, SEO tools, and customizable forms 
  5. SEO-Friendliness: Look for an eCommerce website builder with SEO functionality, that can make your website to be discovered easily by search engines to attract traffic. such as editing meta descriptions, title tags, and alt text.
  6. Reviews: Look out for reviews and ratings of the website builder to get a sense of what other users are saying about it.
  7. Support: Look out for an eCommerce website builder that has available support channels when you are having issues. Examples are Live chat, tutorials, and FAQs which give businesses the information they need to keep the website-building process beginner-friendly.

9 Popular eCommerce Website Builders For Small Businesses

Here is a list of the popularly used eCommerce platform builders for small businesses. Note that it is no particular order of preference or functionality. 

  1. Wix – Best for selling handcrafted products
  2. Squarespace – Best for fashion designers, and photographers selling photos online.
  3. Shopify – Best for selling manufacturing products and dropshipping
  4. GoDaddy – Best for building a website quickly and for service providers.
  5. Square Online – Best for food businesses selling offline and online.
  6. Hostinger – Best for uptime reliability.
  7. WordPress – Best for creating a blog.
  8. Woo-commerce – Very flexible and can be used to sell both physical and digital products.
  9. BigCommerce – Integrates with other sales channels like Walmart, Amazon, and E-bay to allow users to sell their products.

Top 4 eCommerce Website Builders For Small Businesses

There are so many top-of-the-list eCommerce marketplace platforms and website builders for small businesses. But for the sake of small businesses, we will focus more on the best e-commerce website builders. 

1. Wix

Wix is a versatile website builder known for its drag-and-drop interface and a wide range of customizable templates that you can use to create a website that reflects your brand’s unique voice and style. 

You can build a basic eCommerce website for free, but you’ll need to upgrade to a paid plan to use the eCommerce features.

Ratings and reviews

Wix rating and review

Image credit: Google Play Store

You can create a fully functioning website without a subscription or payment. After you’ve created your site, you can decide if you want to upgrade to Wix’s Premium features, such as connecting a domain, removing Wix ads, and more.

The majority of Wix tools are built-in, you can start building your website for free.

Favorite Feature

  • User-friendly interface
  • Robust customization option
  • Great for various types of websites
  • Offers free plan


  • Design limitations with advanced customization make switching templates challenging. 
  • No third-party integration
  • Websites are not transferable

2. Shopify

Shopify is one of the best e-commerce software. It is best for selling manufactured products.

With Shopify, you can manage your website, conduct marketing campaigns, manage shipping and fulfillment, set up payment services, review analytics, and more.

If you’re trying out a new business idea as a small business owner, Shopify offers a free trial, which is a great way to start. 

Ratings and Review

Shopify rating

Image credit: Google Play Store

Favourite Features

  • Shopify shipping
  • Shopify blog
  • Point Of Sale (POS)
  • Theme store with over a hundred templates to choose from
  • Inventory tracking


  • Payment processing for both online and in-person sales
  • Access to 24-hour customer support
  • User-friendly and flexible
  • Built-in SEO and marketing tools
  • Multiple integrations that make it easy to customize your site. 


  • Shopify does not support e-mail hosting.
  • Pricing is expensive
  • High processing fees
  • Limited design options

3. Squarespace

Squarespace is best for fashion designers, artists, and photographers. 

Ratings and Reviews

Square space rating

Image credit: Google Play Store

Favorite Features

  • Blogging capabilities
  • Audio files support
  • Newsletter sign-up forms
  • Beautiful minimalistic bold and modern templates
  • Built-in SEO features
  • Mobile responsive


  • User-friendly editor
  • Drag and drop interface
  • Beautiful modern designs
  • Free domain with annual plans


  • You can’t switch templates.
  • Limited third-party integration.
  • No multi-currency selling features.

4. WooCommerce

WooCommerce is a free, open-source plug-in for WordPress. It converts a content-driven WordPress website into a store, complete with product listings, a shopping cart, and, checkout, for users who want to sell online.

Rates and Reviews

woo commerce builder rating

Image credit: Google Play Store


  • Advanced built-in features and plug-ins.
  • They are available for anyone to modify and improve. 
  • Both free and paid variety of layouts for individual designs
  • High scalability due to modular design. 
  • Supportive community.
  • SEO friendly
  • Inventory management
  • Good Customer support



Having an eCommerce website builder for your platform will help your business grow online. There are so many eCommerce website builders, like Woocommerce, Squarespace, Wix, and Shopify, Square online, BigCommerce that offer excellent free an paid options, depending on your budget. Each platform has its unique features, so whichever one you choose should align with your business needs and goals.


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We are proud affiliates for some of these tools. Affiliate links are used for each tool that we are an affiliate of, which means that if you click that link and subsequently make a purchase, we will earn a commission. You pay nothing extra – any commission we earn comes at no additional cost to you.

Meet the Writer

Nneka T Obi

Nneka Obi

Writer & Blogger

Nneka Theodora Obi is a Meta Certified Digital Marketing Associate, with over four years of experience in Marketing. She is passionate about assisting small business owners to triple their revenue through content writing and other effective marketing strategies. Outside of the office, Nneka is an indoor person who loves spending time with family, reading, listening to music, and dancing.

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