500+ Marketing Terms for Growth

AI writing tools are programs that help you write better and faster.

Asset allocation involves diversifying your investments like stocks, bonds, and cash to reduce risk and maximize rewards.

The average deal size is one important indicator that businesses use to assess the average worth of a company's deals

Black Hat SEO refers to the sneaky tactics some people use to rank high on search engines.

Bootstrapping is a business phrase that refers to the process of starting and growing a firm only with existing resources

Brand awareness describes how familiar customers are with a product or service by name.

GLOSSARY What is Budgeting? Key Takeaways Budgeting is a Financial Roadmap: It helps individuals and businesses allocate income efficiently, ensuring expenses,

Product-Market Fit occurs when a product satisfies strong market demand.

GLOSSARY What is a Business Model? Key Takeaways A business model defines how a company creates, delivers, and captures value.

A business opportunity is a favorable situation that allows an entrepreneur or investor to establish, grow, or expand a business.

Business-to-business (B2B) refers to transactions that occur between businesses.

Business-to-Consumer (B2C) is when businesses sell products or services directly to the end users.

A call to action is an invitation to carry out a desired action.

GLOSSARY What is a Cash Flow Statement Key Takeaways Definition: A Cash Flow Statement is a financial report that shows

Consumer-to-consumer/C2C is a business model where consumers can buy and sell directly with each other.

A content gap shows that there’s something your content is missing and you need to fill it immediately.

Content intelligence is a way to measure the effect of content.

A credit score is the type of assessment and prediction that creditors use to determine your credit behavior.

The churn rate, which is also called the rate of attrition or customer churn, is the rate at which customers

Customer loyalty is a term that depicts your customers dedication to your business.

Customer relationship management, or CRM, is a process, strategy, or software/technology that helps businesses manage their relationships with suppliers, vendors,

Customer retention means keeping your existing customers.

Customer satisfaction refers to the degree of contentment that consumers or clients feel about the products, services, or experiences provided

Customer service is the help and support you provide to customers both before and after they purchase from you.

GLOSSARY What Is Debt-to-Income Ratio? Key Takeaways Definition: The Debt-to-Income (DTI) ratio measures the percentage of a person’s gross monthly

Deflation is when the prices for goods and services decline across the board.

GLOSSARY What is Delegation? Key Takeaways Definition – Delegation is the process of assigning tasks, authority, and responsibility to others

Digital assets are basically any type of data that you can save, share, and store on a network, a digital

GLOSSARY What is a Digital Download? Key Takeaways Definition: A digital download is a file or software that can be

A digital product is any good or service that exists in a non-physical form.

Diversification is an investment strategy that manages risk by spreading your money across different assets and aiming for steadier returns

An e-book, sometimes known as an "electronic book," is a book that can be read on a computer, tablet, or

An entrepreneurial mindset is a way of thinking that helps business owners identify opportunities and make strategic decisions.

Learn how financial planning can transform your future by offering a clear view of your financial situation to evaluate your

Franchising is a popular business model.

The freemium model is a business model where companies offer a basic version of their product or service for free

Inflation is when the prices of goods and services keep rising over time.

Infrastructure as a service (IaaS) is a cloud-based computing service that delivers leased servers to organizations for remote computing and

Innovation is defined as the process of developing new ideas, processes, goods, services, or solutions with a significant positive impact

Intellectual property (IP) is a legal right that lets you keep others from using your creative ideas without your permission.

GLOSSARY What Is Inventory Management? Key Takeaways Definition – Inventory management is the process of ordering, storing, tracking, and controlling

A Key Performance Indicator (KPI) is a measurable target that shows how well individuals or businesses are doing in terms

Keyword cannibalization occurs when you have multiple blog posts or articles on your website that can rank for the same

GLOSSARY What is Liquidity? Key Takeaways Liquidity refers to how quickly and easily an asset can be converted into cash

A market analysis is an evaluation of the target market and the competitive environment in a certain industry.

Market expansion refers to the process of introducing an existing product or service to a new customer base.

Mergers and acquisitions are corporate transactions in which one company merges with another, known as a merger, or one company

GLOSSARY What is a Mobile App? Key Takeaways Accessibility: Mobile app provide easy access to services or features directly from

Net Promoter Score (NPS) is a customer loyalty metric.

A niche market is basically a particular group of consumers who have similar characteristics and preferences.

GLOSSARY What is Outsourcing? Key Takeaways Definition: Outsourcing is the business practice of hiring external companies or individuals to handle

Platform-as-a-Service (PaaS) simplifies app development by providing cloud-based tools, infrastructure, and scalability.

Product diversification is the process by which companies increase profitability and expand market scope through new products.

Product-Market Fit occurs when a product satisfies strong market demand.

Quality control is the procedure that ensures that a good or service conforms to a predetermined set of quality standards.

Return on investment (ROI) is a mathematical formula to calculate an investment’s profitability.

Revenue is basically the money you make from selling products or services.

Revenue streams are the various ways in which a business earns money from selling goods or providing services.

Risk tolerance is the amount of loss you can handle when making investment decisions. Various factors influence risk tolerance.

A sales cycle is the process a company follows to sell its products or services.

A sales funnel is a marketing concept that describes the journey of a potential customer.

Sales metrics are data points that measure the progress of a business toward a specific sales goal.

A sales quota is a measurable target that vendors must meet within a given time frame.

Scalability is a business’s ability to grow without struggling.

SEO analytics is the process of gathering and analyzing raw data to help your search engine optimization efforts.

Six Sigma refers to a group of methods and instruments that are intended to improve the effectiveness and efficiency of

Software as a service (SaaS) is a way to send apps over the internet instead of installing them locally on

A subscription model is a business model where customers pay a recurring fee to access a product or service.

Supply chain management refers to the coordinating and supervising of different processes

Strengths, Weaknesses, Opportunities, and Threats, these are the words that make up a SWOT analysis.

A target audience is the group of people you want to reach with your marketing.

A target market is a group of consumers that fit the description of who you are trying to sell to.

GLOSSARY What is a Value Proposition? Key Takeaways Definition – A value proposition is a clear statement that explains how

Viral marketing involves using social media to rapidly spread the word about your business.

White label email marketing is creating and sending emails to your clients utilizing a third-party email marketing platform while claiming ownership of