Techdella - Header
B2B Marketing Agency

Pipeline that compounds.
Not campaigns that die.

B2B buying cycles are long. We build multi-touch systems that nurture leads through the entire journey—from awareness to closed deal.

Awareness 10,000 MQL
Consideration 3,200 SQL
Decision 890 Opp
Closed Won 245 Deals
4.2x
Pipeline Growth
68%
Higher SQL Rate
127%
Deal Size Increase
45%
Shorter Sales Cycle
The Reality

B2B marketing that's not working

Complex sales cycles, long decision timelines, and disconnected campaigns that don't close deals.

Long sales cycles

Deals take 6-12 months. Leads go cold. You're losing deals to competitors who nurture better.

Low MQL to SQL conversion

Marketing generates leads, but sales can't close them. They're not qualified or ready.

No attribution visibility

Can't track which channels actually drive revenue. Marketing budget feels like a black box.

How We Fix It

Multi-touch pipeline generation

Systematic approach to nurturing B2B buyers through complex decision processes.

1

Account-based marketing (ABM)

Target high-value accounts with personalized, coordinated campaigns across channels. Focus on quality over quantity.

2

Lead nurturing systems

Multi-touch email sequences that move prospects through your funnel systematically. Automated, personalized, conversion-focused.

3

Content for every stage

Awareness, consideration, decision—content mapped to the actual buying journey. Right message, right time.

4

Sales enablement

Collateral, presentations, battle cards, case studies that help sales teams close deals faster.

5

Marketing-sales alignment

Bridge the gap with shared goals, regular syncs, and transparent reporting. One revenue team.

6

Attribution modeling

Track the full customer journey from first touch to closed deal. Prove ROI. Optimize spend.

Our Process

From strangers to customers

Systematic B2B growth engine that compounds over time.

1

ICP Definition

Define ideal customer profile with firmographic, technographic, and behavioral data. Who converts best?

2

Account Selection

Build target account list using intent signals, fit scores, and prioritization frameworks. Focus matters.

3

Content Strategy

Map content to buying stages and personas. Awareness, consideration, decision—each needs different content.

4

Demand Generation

Multi-channel campaigns to attract and capture qualified leads. Paid, organic, events, partnerships.

5

Lead Scoring

Implement scoring models that predict conversion probability. Route hot leads to sales immediately.

6

Nurture Campaigns

Automated email sequences, retargeting, and content delivery that moves leads through the funnel.

7

Sales Handoff

Smooth transition from marketing to sales with context, insights, and engagement history.

8

Performance Analysis

Track pipeline contribution, deal velocity, win rates, and revenue attribution. Optimize relentlessly.

Real Results

Pipeline that compounds

B2B marketing performance measured by revenue, not vanity metrics.

4.2x
Pipeline Growth
68%
Higher SQL Rate
127%
Deal Size Increase
45%
Shorter Sales Cycle
FAQ

Questions? Answered.

Everything you need to know about B2B marketing with Techdella.

What's the difference between B2B and B2C marketing?

B2B has longer sales cycles (3-12 months), multiple decision-makers, higher deal values, and requires education-focused content. We specialize in complex B2B sales.

How long until we see results?

Pipeline starts building in 30-60 days. Closed deals typically 90-180 days depending on your sales cycle. We focus on sustainable, compounding growth.

Do you work with our sales team?

Yes. Marketing-sales alignment is critical. We have weekly syncs, create sales enablement materials, and ensure smooth lead handoffs.

What industries do you serve?

SaaS, fintech, healthcare tech, professional services, manufacturing, enterprise software. Any B2B company with deal sizes $25K+.

What's included in B2B marketing?

Account-based marketing, demand gen, content strategy, lead nurturing, sales enablement, attribution modeling, and performance reporting.

How do you measure success?

Pipeline generated, SQL conversion rates, deal velocity, win rates, and revenue attribution. We track business outcomes, not vanity metrics.

Ready?

Build a pipeline engine

Let's create a B2B marketing system that generates qualified leads and closed deals—not just activity.