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Fractional CMO Service

Executive marketing leadership.
Without the full-time cost.

Get a seasoned CMO for a fraction of the price. Strategic planning, execution oversight, board-level reporting—everything you need to build a marketing engine that scales.

CMO
Strategy Lead
Content
Team
Growth
Team
Design
Team
$200K+
Savings vs Full-Time
10-15
Hours Per Week
C-Level
Experience
90days
To First Win
The Problem

Marketing without leadership

Random tactics, no strategy, no accountability. You need someone who owns marketing outcomes—not just executes tasks.

No marketing leadership

Founder is doing marketing. Sales is doing marketing. Nobody actually owns the strategy or outcomes.

Disconnected tactics

Running ads, posting content, sending emails—but nothing connects to a unified plan or business goals.

Can't afford a CMO

Full-time CMO salary is $180K-$300K+ with benefits. That's not in the budget yet, but you need the expertise.

The Solution

Executive leadership that scales

Get C-level marketing strategy and execution oversight without the full-time salary.

1

Strategic planning

Build comprehensive marketing strategy aligned with business goals and growth stage. Quarterly roadmaps with clear KPIs.

2

Team leadership

Manage internal marketing team and coordinate external agencies and contractors. Build processes that scale.

3

Budget allocation

Optimize marketing spend across channels for maximum ROI and efficient growth. Know where every dollar goes.

4

KPI definition

Set up proper metrics, dashboards, and reporting systems that track what actually matters to the business.

5

Board reporting

Monthly updates with business impact, pipeline contribution, not vanity metrics. Data investors care about.

6

Execution oversight

Make sure strategies actually get implemented. Bridge gap between plan and reality with accountability systems.

Our Process

From strategy to execution

How we operate as your fractional CMO.

1

Assessment

Deep dive into current marketing, team capabilities, budget, goals, and growth stage.

2

Strategy

Build 90-day and annual marketing plan with channel priorities, budgets, and success metrics.

3

Team Alignment

Organize team structure, define roles, set KPIs, establish processes and weekly check-ins.

4

Execution

Oversee implementation, remove blockers, coordinate agencies, ensure quality and timeline adherence.

5

Reporting

Weekly team updates, monthly exec reports, quarterly board presentations with KPIs and insights.

6

Optimization

Continuous improvement based on data. Kill what doesn't work, scale what does.

7

Hiring

Guide hiring decisions for marketing roles. Interview candidates, define job specs, onboard new team members.

8

Scale

Build systems that work without you. Document processes, create playbooks, prepare for transition.

Real Results

Leadership that delivers

What our fractional CMO clients achieve.

$200K+
Cost Savings
340%
Pipeline Growth
90days
To First Win
C-Level
Expertise
FAQ

Questions? Answered.

Everything you need to know about fractional CMO services.

How many hours per week do you work?

Typically 10-15 hours per week, structured as strategic planning sessions, team meetings, and async oversight. Flexible based on your needs and growth stage.

What's the minimum commitment?

6 months minimum. Strategic marketing takes time to show results. Most clients stay for 12-24 months until they're ready to hire a full-time CMO.

Do you execute campaigns or just advise?

Both. We provide strategic direction AND execution oversight. We don't personally write every email or design every ad, but we manage the team/agencies who do.

What size companies do you work with?

Typically seed to Series B startups with $500K-$10M ARR. You've proven PMF and need to scale, but can't justify a $250K+ full-time CMO yet.

How is this different from a marketing agency?

Agencies execute tactics. We own strategy, team leadership, budget allocation, and business outcomes. We're embedded in your business, not an external vendor.

Will you help hire a full-time CMO eventually?

Absolutely. We help define the role, screen candidates, conduct interviews, and ensure smooth transition. Our goal is to work ourselves out of a job.

Ready?

Get executive marketing leadership.
Without the executive cost.

Let's build a marketing strategy that scales with your business and drives real revenue growth.