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Free Tool · Premium UX · Mobile‑first

Buyer Persona Generator & ICP Tool

Create personalised buyer personas in minutes. Map pains, goals, triggers and objections; score your ICP fit; and generate ready‑to‑use messaging prompts. Built by Techdella—your startup marketing partner & CMO‑as‑a‑service.

Persona Canvas

Messaging & JTBD Prompts

Buyer Persona Generator vs Ideal Customer Profile (ICP) Tool

This persona builder tool doubles as a buyer persona generator and an ideal customer profile template. By mapping pains to outcomes, scoring ICP fit and surfacing channel‑ready messaging, it helps you align product, marketing and sales with a single source of truth. It’s perfect for lean teams looking for a complete customer persona template.

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B2B Persona Builder for Startups & Small Business

Use this B2B persona builder to align product, marketing and sales. Techdella can take your output and build messaging, content strategy and ads as your startup marketing partner, startup growth partner and CMO‑as‑a‑service—from onpage SEO and offpage SEO to email and CRO. We also operate as a marketing agency for startups and marketing agency for small business, so you can scale without hiring full‑time staff.

Persona Builder — FAQs

How is the ICP score calculated?
We weight budget, company size, buying power and the richness of pains, goals and triggers to produce a 0–100 score. It’s heuristic—tune it to your business.
Can I create multiple personas?
Yes. Build as many as you like and export each as JSON or CSV. You can also print to save a PDF for decks and workshops.
Does this integrate with my CRM?
This version exports JSON and CSV which can be imported into most CRMs or spreadsheets. For deeper integration, our team can help tailor a workflow.
What about qualitative research?
This tool is a starting point. Pair it with customer interviews, analytics, win/loss notes and community feedback to enrich your personas.

Turn personas into pipeline

Try GrowthSprint Pro (6 weeks): ICP research, messaging, content plays, email flows and landing pages. 6‑week trial at 60% off, or a 4‑week trial for just $50. 20% refund if you don’t love it.