Frequently Asked Questions
Which fields are required?οΌ
Use utm_source, utm_medium, and utm_campaign. Add utm_term (keywords/audiences) and utm_content (creative/CTA) when useful.
Will it break anchors or existing params?οΌ
Noβanchors (like #pricing) are preserved and existing query params are merged safely.
Is there an Excel template?οΌ
Yes. Use the Download Excel button; you'll unlock it via the gate form and we'll email the file.
What's the difference between utm_medium and utm_source?οΌ
utm_source identifies where the traffic comes from (e.g., google, newsletter). utm_medium describes the marketing medium (e.g., cpc, email, social). For example: source=google, medium=cpc for Google Ads.
How should I name my campaigns?οΌ
Use consistent, descriptive names with dates or versions. Examples: spring_sale_2025, newsletter_q1_launch, product_launch_v2. Avoid spaces and special characters.
Can I use UTM parameters with shortened URLs?οΌ
Yes! Generate your UTM URL first, then use it with any URL shortener. The tracking parameters will be preserved through the redirection process.
What characters should I avoid in UTM parameters?οΌ
Avoid spaces, special characters (#, ?, &, %, +), and uppercase letters. Use underscores or dashes instead of spaces, and stick to lowercase for consistency.
How do UTM parameters work with Google Analytics 4?οΌ
UTM parameters are automatically captured by GA4 and appear in reports under Acquisition > Traffic Acquisition and Campaigns. They help attribute conversions to specific marketing efforts.
What's the maximum length for UTM parameters?οΌ
While there's no strict limit, keep values under 100 characters for readability. Very long URLs might be truncated in some analytics tools or email clients.
Can I track offline campaigns with UTMs?οΌ
Yes! Create unique UTM URLs for QR codes in print materials, or use them in custom landing pages mentioned in offline ads. For example: source=magazine_ad, medium=print.
