Clean URLs, clean data

UTM Parameter Generator (Free & Online)

Create consistent, GA4-friendly tracking links in seconds. Auto-encode, preserve anchors, and bulk-build campaigns—on brand.

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Build a Google-friendly UTM link

Required: utm_source, utm_medium, utm_campaign. Use lowercase + short values.

Base URL

utm_source (required)

utm_medium (required)

utm_campaign (required)

utm_term

utm_content

Preset

Advanced options

Case & spacing

Custom params (key=value&key2=value2)

Auto-encode values

Omit empty params

Preview

Which fields are required?＋

Use utm_source, utm_medium, and utm_campaign. Add utm_term (keywords/audiences) and utm_content (creative/CTA) when useful.

Will it break anchors or existing params?＋

No—anchors (like #pricing) are preserved and existing query params are merged safely.

Is there an Excel template?＋

Yes. Use the Download Excel button; you’ll unlock it via the gate form and we’ll email the file.

Build a Google-friendly UTM link

Bulk UTM link builder (CSV & Excel)