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UTM Parameter Generator

Create UTM tracking URLs for accurate campaign attribution in Google Analytics.

Google Facebook Twitter LinkedIn Newsletter
CPC Email Social Organic Referral

Your Tracking URL

Parameters Breakdown

About This Tool

UTM parameters are snippets of text added to the end of a URL to help track the effectiveness of your marketing campaigns in Google Analytics. This tool ensures your tracking URLs are properly formatted and error-free.

Use UTM parameters to identify which campaigns, channels, and content drive the most traffic and conversions to your website.

UTM Parameters Explained:

  • Source: Identifies which site is sending traffic (e.g., google, newsletter, twitter)
  • Medium: Identifies what type of link was used (e.g., cpc, email, social)
  • Campaign: Identifies a specific product promotion or strategic campaign (e.g., spring_sale)
  • Term: Identifies search keywords (for paid search campaigns)
  • Content: Identifies what specifically was clicked (for A/B testing and content-targeted ads)

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Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to the end of a URL. When someone clicks on a link with UTM parameters, those tags are sent to Google Analytics, allowing you to track the source and effectiveness of your campaigns.

Why should I use UTM parameters?

UTM parameters help you understand which marketing efforts are driving traffic and conversions. Without them, you can't accurately measure the ROI of your campaigns.

Are UTM parameters case-sensitive?

Yes! Google Analytics treats 'Google' and 'google' as different sources. It's best practice to use lowercase for all UTM parameters to maintain consistency.

Do UTM parameters affect SEO?

No, UTM parameters don't affect your SEO. They're simply appended to your URLs and ignored by search engines for ranking purposes.

How do I view UTM data in Google Analytics?

In Google Analytics 4, go to Reports > Acquisition > Traffic acquisition. In Universal Analytics, go to Acquisition > Campaigns > All Campaigns.