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Product Launch Marketing Agency & GTM Partner | Techdella
Product Launch Marketing Agency • Go-to-Market (GTM)

New product launch strategy that drives trials, demos, and revenue

You don’t need a louder launch — you need a smarter one. We design a founder-first go-to-market plan and marketing plan for new product launch that turns attention into activation. No hype — just signal.

product launch marketing agency new product launch strategy go-to-market plan product launch marketing marketing plan for new product launch
+31%
Demo rate (6 weeks)
+22%
Waitlist → Trials
−18%
CAC vs. baseline
−27%
Time-to-first-value

Where product launch marketing breaks — and how a product launch marketing agency fixes it

We’re founders too — different stages need different moves.

Idea / Bootstrapped

Validation
  • Generic ICP; no audience; thin proof.
  • Landing page “looks fine” but weak conversion.
  • No nurture or activation path.
Fix: positioning sprint, conversion-first LP, waitlist + nurture, problem-led SEO. Practical marketing plan for new product launch in 4 weeks.

Pre-Seed / Seed

Traction
  • Scattered GTM; CAC creeping up.
  • Trials don’t activate; demos stall.
  • Investors want early signals and clarity.
Fix: focused go-to-market plan, CRO tests, offer experiments, lifecycle. Weekly scoreboards; zero fluff.

Series A/B+

Scale
  • Need scale without waste; attribution fog.
  • LTV:CAC anxiety; uneven pipeline.
  • International launch complexity.
Fix: CMO-as-a-Service, ROAS-guardrailed performance, technical SEO + off-page, geo pricing tests, board-ready reporting.

Why choose a product launch marketing agency (instead of going it alone)?

Signal over noise

We prioritize buyer signals—trial intent, demo requests, activation—not vanity metrics.

Conversion-first assets

Pages, pricing, and onboarding that compress time-to-first-value and reduce friction.

Founder-led GTM

Your story and wedge power the narrative—built by a team that’s also founded products.

Cross-channel clarity

SEO + content + paid + lifecycle move in lockstep, with guardrails and weekly scorecards.

Product launch marketing agency framework: from hypothesis to traction

01 — Positioning & ICP
Jobs-to-be-done; segment tiers; seed KWs like “how to launch a new product”.
02 — Offer & Narrative
Promise → proof → path. Founder story tuned for conversion.
03 — Pages & Funnels
High-intent landing pages, demo/trial flows, onboarding.
04 — Content & SEO
Problem clusters, comparisons, FAQs. On-page + off-page + technical.
05 — Demand & Ads
SEM + paid social aimed at “new product launch strategy”.
06 — Lifecycle & Retention
Email automation: activation, expansion, win-back.
07 — Analytics & Iteration
Attribution sanity, KPI dashboards, weekly reviews.
08 — Scale & Geo
Localization, pricing tests, partner/PR plays.

Choose outcomes — we’ll design the channel mix

Generate qualified demand

Align SEO, content, and paid with buying intent — the core of product launch marketing.

  • SEO + content clusters for high-intent queries.
  • Paid with offer/creative testing and tight negatives.
  • Founder POV and PR hooks for credibility.

What does a product marketing agency cost?

Short answer: it depends on scope, speed, and stage. We keep it simple and sprint-based—choose where you are and what you need now.

LaunchPad • 4 weeks

Idea/bootstrapped? Get positioning, a conversion-first landing page, seed content/SEO, and lifecycle v1.

Explore LaunchPad →

GrowthSprint Pro • 6 weeks

Pre-seed to Series A/B? GTM roadmap, content cluster, CRO experiments, lifecycle automation, and board-ready reporting.

Explore GrowthSprint Pro →

CMO-as-a-Service

Need ownership and orchestration? Fractional leadership for GTM, lifecycle, analytics, and reviews.

Explore CMO-as-a-Service →

Want a ballpark for your context? Book a quick call and we’ll map the right scope in 15 minutes.

Get a launch gameplan

Tell us your stage and goal. We’ll reply with a practical next step.

No spam. We’ll reply within 1–2 biz days.

What you get

  • Founder-first strategy, not vanity plays.
  • Weekly KPI scorecards and board-clean reporting.
  • Pages, demand, lifecycle, and analytics that fit your stage.
  • Sprint-based scopes — clarity over commitment.
Bonus: Try the LaunchPad 4-week starter if you’re early; step up to GrowthSprint Pro when ready.

Product launch marketing agency — FAQs

What does a product launch marketing agency actually do?

We plan and execute the full GTM: positioning & ICP, pages and funnels, content & SEO, demand gen (SEM/paid social), lifecycle email, analytics, and iteration. The goal is simple: trials, demos, activation, revenue.

How soon will we see signal from our launch?

Paid + CRO typically show movement in weeks; SEO compounds in 60–90 days. We structure sprints for early wins and durable gains.

How do you measure success?

North-star KPIs: trials, demos, activation, CAC/LTV, and time-to-first-value. You’ll get weekly KPI scorecards and board-ready reporting.

Do you work pre-MVP or idea-stage?

Yes — LaunchPad was designed exactly for this. We validate demand, build a conversion-first landing page, seed on-page SEO, and set up lifecycle v1.

Do you support international or multi-market launches?

Yes. We handle localization, geo-specific SEO, currency-aware pricing tests, and partner/PR plays to de-risk expansion.

What’s the best package for us?

Early teams start with LaunchPad (4 weeks). If you’re pre-seed to Series A/B, GrowthSprint Pro (6 weeks) adds CRO and lifecycle depth. Need leadership? CMO-as-a-Service.

Ready to launch without the chaos?

We’ll map a new product launch strategy that gets you to signal fast — and keeps you there.