Brand / Marketing Lead
Awareness up, velocity flat; campaign spend hard to attribute to POS.
- Story, pack, and offer aligned to moments of consumption
- Forecastable demand across search + social + retail
- Dashboards that tie media to sales & repeat
FMCG & CPG • Retail & D2C • Launch & Scale
FMCG Marketing Agency for Product Launch, Retail Velocity & D2C Scale
We help FMCG/CPG brands win shelf space, boost rate of sale, and scale D2C with FMCG SEO, content & creative, PPC & paid social, trade/shopper marketing, and CRO. From pre-launch to national rollouts—we turn awareness into baskets and repeat purchase.
FMCG marketing agency
CPG marketing agency
retail marketing
shopper marketing
D2C growth
e-commerce for FMCG
product launch marketing
🛒 Retail & Trade
📦 D2C & Marketplaces
📈 Velocity & Repeat
+36%
Add-to-cart rate (60–90 days)
-22%
CPO across paid social
+19%
Repeat purchase (90-day cohort)
2.7×
Retail pipeline coverage
Why FMCG teams get stuck — by role
E-commerce / D2C
High traffic, low conversion; subscriptions stall after month 2.
- e-commerce for FMCG UX + CRO: trials, bundles, subscribe-&-save
- Marketplace SEO (Amazon/Flipkart/Jumia/Jiji)
- Lifecycle flows for replenishment & upsell
Sales / Trade Marketing
Retailer asks for proof; promos lift sales but dent margin.
- Store-level ABM & geo campaigns
- Shopper marketing & demos with attribution
- Trade decks with clean incrementality math
FMCG growth engine — SEO, content/creative, PPC/social, trade/shopper, CRO
FMCG SEO & Content
Capture intent across category + flavor/variant + pack size + benefits. Own the SERP and answer real shopper questions.
- Keyword families: FMCG marketing agency, CPG marketing agency, retail marketing, shopper marketing
- Bottom-funnel clusters: “best [category]”, “price”, “near me”, “reviews”, “compare”
- Retailer landing pages & “find in store” pages
Paid Social & Search
Creative testing for thumbs-stop & taste appeal; search to intercept “where to buy” and promo intent.
- Meta/TikTok creatives, UGC & influencer whitelisting
- Google Shopping + brand/competitor capture
- Geo-targeted retail pushes with store lists
E-commerce & CRO
- Offer strategy: bundles, trials, subscriptions, gift packs
- PDP upgrades: social proof, nutrition callouts, FAQs
- Analytics & testing: GA4, Mixpanel, heatmaps
Trade & Shopper Marketing
- Retailer ABM & sell-in decks with velocity proof
- In-store demos, POSM, end-caps & geo ads
- Promo calendar + incrementality & ROI analysis
We rank & convert for:
FMCG marketing agency
CPG marketing agency
retail marketing
shopper marketing
e-commerce for FMCG
D2C growth
product launch marketing
Where we shine (categories)
Beverages & Snacks
Flavor exploration, bundles, subscription samplers.
Beauty & Personal Care
Ingredient stories, how-to content, routine builders.
Home & Grocery
Value packs, multi-unit promos, retail expansion.
Stacks & tooling we support:
Shopify/Shopify PlusGA4 & LookerKlaviyo/Customer.io
Meta/TikTok AdsGoogle AdsHubSpot/Salesforce
What to expect — first 6 weeks
Week 1: Audit & Align
ICP, category, retail map, analytics baseline.
Week 2: GTM Plan
Pick 3–5 moves across SEO, creative, paid, trade, CRO.
Weeks 3–4: Ship
Launch pages, creatives, campaigns. Track signal.
Weeks 5–6: Optimize
Double down on winners; refine offers & targeting.
FMCG marketing pricing (from)
Transparent, sprint-based scopes. Display prices only; taxes/FX/fees may apply.
LaunchPad Starter • 4 weeks
Keyword map, 3 bottom-funnel pages, PDP/landing revamp, and 1 paid setup.
$199
Upgrade to GrowthSprint within 10 days and deduct this fee.
GrowthSprint Pro • 6 weeks
SEO + Paid + CRO, 5 sales-ready pages, 2 creative suites, 2 campaigns, RevOps dashboard.
$479
60% off + 20% refund if you don’t love itCMO-as-a-Service
Leadership + execution: trade/shopper, creative, CRO, lifecycle, analytics.
From $1,500/mo
What you get
- 90-day GTM with quick wins + 1–2 big bets
- Weekly shipping across pages, creative, paid, lifecycle, CRO
- Dashboard tying work to sales, velocity, repeat, and ROAS
- Swap scopes per sprint — no bloated retainers
Bonus: Try your first project FREE for 30 days when you book a consultation.
Quick case snapshot
Functional beverage (Nigeria + UK)
- +49% add-to-cart in 60 days via UGC + creator whitelisting
- -18% CPO from search capture on “where to buy + flavor”
- Retailer sell-in deck with store-level velocity proof
Beauty D2C (India + UAE)
- Bundles + subscribe-&-save → +21% revenue from returning users
- Marketplace SEO + PDP upgrades lift rank & conversion
- Klaviyo replenishment flows cut churn 14%
FMCG marketing FAQs
Which FMCG keywords do you prioritize?
“FMCG marketing agency”, “CPG marketing agency”, “retail marketing”, “shopper marketing”, “e-commerce for FMCG”, “D2C growth”; plus category + price + “near me” + reviews + compare clusters.
Do you handle retail and D2C together?
Yes — we build a blended plan: retailer ABM/sell-in, geo ads, and D2C CRO/lifecycle so channels support each other, not cannibalize.
Can you support marketplace SEO and paid?
We optimize titles, bullets, A+ content, reviews, and run sponsored placements with clean incrementality measurement.
How do you measure success?
Add-to-cart, conversion, subscriptions, repeat rate, ROAS, and store-level velocity. Dashboards pipe GA4/CRM + retail data where available.
How fast until we see signal?
Paid + creator can move in weeks; SEO & retail compounding in 60–90 days. Sprints mix quick wins with durable growth.
Ready to turn awareness into baskets and repeat?
Kick off a 6-week GrowthSprint or plug in CMO-as-a-Service.