Founder / CEO / Provost
Program sprawl, unclear positioning, and seasonality crush ROI.
- Offer/ICP clarity by program & audience
- Forecastable demand with enrollment accountability
- Exec dashboards tied to enrollments, ARR & LTV:CAC
EdTech • K-12 & Higher-Ed • Bootcamps • LMS
EdTech & Education Marketing Agency for Enrollment, Demos & MRR
We help EdTech startups, LMS platforms, bootcamps, and schools/universities grow qualified enrollments and product adoption with education SEO, content, PPC/ABM, lifecycle email, and CRO. From awareness to admissions and onboarding — we wire your funnel for student and institution wins.
edtech marketing agency
education marketing agency
school marketing
student enrollment marketing
LMS marketing
bootcamp marketing
higher education marketing
🎓 Enrollment Growth
🧪 Demo/Trial Gen
📈 ARR & Retention
+36%
Qualified enrollments (60–90 days)
-22%
CPL across core programs
+15%
Onboarding/activation
2.8×
Pipeline coverage
Why EdTech & education teams get stuck — by role
Marketing / Growth
Traffic without intent; generic content that doesn’t convert.
- education SEO for programs, queries, locations
- content marketing that maps to student & admin journeys
- PPC/ABM capture + retargeting + nurture
Admissions / Sales
Leads not ready; slow follow-ups; weak handoffs.
- Lead scoring + routing (HubSpot/SFDC)
- Sequences, SLA alerts, counselor playbooks
- Proof packs: outcomes, placement, employer partners
EdTech growth engine — SEO, content, PPC/ABM, lifecycle, CRO
Education SEO & Content
Capture high-intent searches by program, level, and location; build trust with outcomes and curriculum detail.
- Keyword families: edtech marketing agency, education marketing agency, school marketing, student enrollment marketing
- Bottom-funnel clusters: program pages, costs, scholarships, outcomes, placement rates, reviews
- Decision assets: curriculum maps, career outcomes, employer partner proof
PPC & ABM for Students & Institutions
Exact/phrase for program + location + outcome terms; LinkedIn for admin/IT when selling to schools.
- Google Search for “best [program]”, “[city] [program] course”, “LMS for schools”
- LinkedIn to Deans, Admissions, IT/Admin for B2I (institution) motions
- Account-level pages + retargeting by audience cohort
CRO & Proof
- Enrollment flows with counselor booking & WhatsApp follow-ups
- Scholarship calculators, cohort start dates, seat counters (ethical FOMO)
- Alumni stories, placement stats, accreditation & compliance cues
Lifecycle & RevOps
- Nurture sequences for students, parents, and institution buyers
- Lead scoring, routing, and SLA alerts (HubSpot/SFDC)
- GA4/Mixpanel + Looker dashboards tied to enrollments & ARR
We rank & convert for:
edtech marketing agency
education marketing agency
school marketing
student enrollment marketing
LMS marketing
bootcamp marketing
higher education marketing
Where we shine (segments)
LMS & Classroom Platforms
IT/Admin value props, security/compliance FAQs, and integrations.
Bootcamps & Upskilling
Outcomes-first copy, employer partners, and payment plan clarity.
K-12 & Higher-Ed
Program pages, scholarships, accreditation, and admissions flows.
Stacks & tooling we support:
HubSpotSalesforceGA4 & Looker
Mixpanel/AmplitudeCustomer.ioIntercom
What to expect — first 6 weeks
Week 1: Audit & Align
ICP, programs, messaging, analytics baseline.
Week 2: GTM Plan
Pick 3–5 moves across SEO, content, PPC/ABM, lifecycle, CRO.
Weeks 3–4: Ship
Launch pages, campaigns, experiments. Track signal.
Weeks 5–6: Optimize
Double down on winners; refine offers & targeting.
EdTech marketing pricing (from)
Transparent, sprint-based scopes. Cancel, pause, or switch per sprint. Display prices; taxes/FX/fees may apply.
LaunchPad Starter • 4 weeks
Keyword map, 3 bottom-funnel pages, enrollment landing revamp, and 1 paid setup.
$199
Upgrade to GrowthSprint within 10 days and deduct this fee.
GrowthSprint Pro • 6 weeks
SEO + PPC/ABM + CRO, 5 sales-ready pages, 2 case studies, 2 campaigns, RevOps dashboard.
$479
60% off + 20% refund if you don’t love itCMO-as-a-Service
Leadership + execution: ABM, content, CRO, lifecycle, analytics, admissions alignment.
From $1,500/mo
What you get
- 90-day GTM with quick wins + 1–2 big bets
- Weekly shipping across pages, campaigns, lifecycle, CRO
- Dashboard tying work to enrollments, demos, and ARR
- Swap scopes per sprint — no bloated retainers
Bonus: Try your first project FREE for 30 days when you book a consultation.
Quick case snapshot
Bootcamp (North America)
- +49% qualified applications in 75 days via program + city clusters
- -20% CPL with search capture + retargeting
- Enrollment rate +13% through counselor booking flows
LMS for Schools (EMEA)
- LinkedIn ABM to IT/Admin → 2.0× pipeline
- Security/IT FAQ reduced procurement friction
- Lifecycle onboarding lifted activation 12%
EdTech & education marketing FAQs
Which education keywords do you prioritize?
“edtech marketing agency”, “education marketing agency”, “school marketing”, “student enrollment marketing”, “LMS marketing”, “bootcamp marketing”, “higher education marketing”; plus program + city + outcome clusters.
Can you support both B2C (students) and B2I (institutions)?
Yes. We split motions: B2C enrollment funnels (students/parents) and B2I sales (IT/Admin/Procurement) with ABM and compliance proof.
Do you handle scholarships and financing messaging?
We add scholarship calculators, payment plan clarity, and outcomes proof to remove friction ethically.
How fast until we see signal?
Paid + ABM can show lift within weeks; SEO compounds 60–90 days. Our sprints blend quick wins with durable growth.
Which stacks do you support?
HubSpot, Salesforce, GA4/Looker, Mixpanel/Amplitude, Customer.io, Intercom, plus call/WhatsApp tracking.
Ready to grow enrollments, demos, and ARR?
Kick off a 6-week GrowthSprint or plug in CMO-as-a-Service.