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Startup Marketing Strategy

From zero to traction.
Fast.

Most startups waste time and money on marketing that doesn't work. We build strategies that drive growth from day one.

Monthly Growth Trajectory
427%
6-month growth
M1
M2
M3
M4
M5
M6
$2.4M
Raised Post-Launch
10K+
Early Users
427%
Growth in 6 Months
$0.78
CAC (Avg)
The Problem

Your runway is burning

You're building a great product, but growth is stalling. Time and money are running out.

No clear go-to-market

You're trying everything: ads, content, social, outbound. Nothing's working. No strategy, just throwing money at channels hoping something sticks.

Burning cash on ads

High CAC, low LTV. You're paying $200 to acquire users who churn in a month. The unit economics don't work. Growth is unsustainable.

No product-market fit proof

Investors want traction. You have 50 users and no growth story. Can't raise the next round without demonstrating scalable acquisition.

Our Solution

Strategy that scales

Data-driven marketing playbook designed for early-stage startups with limited budgets.

1

Go-to-market strategy

Define your ICP, positioning, messaging, and channel strategy. Build a focused plan that targets your best customers first.

2

Growth experiments

Test multiple channels quickly: content, paid, partnerships, community. Find what works, kill what doesn't, double down on winners.

3

Founder-led content

Build your founder's personal brand. Share insights, build authority, create content that attracts your audience organically.

4

Product-led growth

Optimize onboarding, activation, retention. Turn your product into a growth engine with viral loops and network effects.

5

Community building

Build a community of early adopters and advocates. Turn users into evangelists who spread the word and reduce CAC to zero.

6

Fundraising narrative

Package your traction into a compelling growth story. Show investors scalable acquisition, strong retention, and clear path to PMF.

Our Process

From launch to scale

90-day sprint to find your growth channels and build repeatable acquisition.

1

Deep Dive

Understand your product, market, customers, competitors. Analyze what's worked, what hasn't, and why.

2

Strategy Blueprint

Define ICP, positioning, messaging, channel strategy. Build 90-day roadmap with clear metrics and milestones.

3

Channel Testing

Launch experiments across 3-5 channels. Quick tests to validate which channels can drive scalable growth.

4

Content Engine

Build content system: founder-led content, SEO strategy, social presence. Create assets that compound over time.

5

Product Optimization

Optimize onboarding, activation flows, retention mechanics. Make product sticky and reduce churn.

6

Community Launch

Build community of early users. Create feedback loops, advocacy programs, referral mechanics.

7

Scale Winners

Double down on channels that work. Build playbooks, automate, hire to scale successful channels.

8

Metrics & Reporting

Track CAC, LTV, retention, activation rate, viral coefficient. Build dashboard for fundraising and decision-making.

Real Results

Traction that raises capital

Growth metrics that prove product-market fit and attract investors.

$2.4M
Raised Post-Launch
10K+
Early Users
427%
6-Month Growth
$0.78
Customer Acquisition Cost
FAQ

Questions? Answered.

Everything you need to know about startup marketing strategy services.

What stage startups do you work with?

We focus on pre-seed to Series A startups. You should have a product in market, some early users, but struggling with scalable acquisition. If you're pre-product, it's too early.

How long does it take to see results?

Initial experiments run in weeks 1-4. You'll see early signals by week 6-8. Meaningful traction typically emerges within 90 days as we identify and scale winning channels.

What's your pricing model?

We offer monthly retainers for ongoing work or 90-day sprint packages. We can also work on equity for the right startups. Schedule a call to discuss what makes sense for your stage and budget.

Do you execute or just strategize?

Both. We build the strategy, then execute alongside your team. We're hands-on: running ads, creating content, building landing pages, launching experiments, analyzing data.

What if we don't have product-market fit?

Marketing can't fix a product problem, but we can help you find PMF faster through customer research, positioning tests, and rapid experimentation to validate market demand.

Can you help with fundraising?

Yes. We help package your traction into a compelling growth story. We'll build the metrics dashboard, growth narrative, and market positioning that investors want to see.

Ready?

Build the traction investors want

Let's create a growth strategy that proves product-market fit and sets you up for your next round.