What is Evergreen Content?

When it comes to digital marketing, not all content is created equal. Some pieces get buried days after publication. Others stand the test of time, continuing to deliver value (and traffic) months—or even years—later. That second type? It’s called evergreen content.

Think of it like the evergreen tree that stays lush all year round—no matter the season. In the same way, evergreen content continues to stay relevant, useful, and discoverable long after it’s published.

Whether you’re a content creator, marketer, or business owner, learning how to create this timeless type of content is a game-changer for your brand.

Why is Evergreen Content Important?

Here’s why evergreen content deserves a permanent place in your content strategy:

It delivers long-term ROI: One well-written evergreen post can keep driving traffic and leads for years—without any extra effort from you.
It boosts SEO: Since evergreen content stays relevant, it naturally attracts backlinks and ranks well on search engines over time.
It supports your content marketing funnel: If you need lead magnets, blog content, or educational resources, evergreen content can be repurposed and reused across your funnel.
It saves time: Instead of constantly chasing trends, you build a library of solid, reusable assets that work for you over and over again.
It establishes authority: Covering timeless topics in-depth helps you become a go-to resource in your niche.

How to Create Evergreen Content

Creating evergreen content isn’t about luck—it’s about strategy. Here’s how to do it:

1. Choose timeless topics

Not every topic is built to last. To create evergreen content, you need to focus on subjects that won’t expire next quarter.

These are typically topics people are always searching for, like:

How to grow an email list
SEO for beginners
Social media marketing tips
Productivity hacks for remote teams

If your content addresses a pain point or need that isn’t tied to a trend or current event, you’re on the right track.

Pro tip: Think in “how,” “what,” and “why” formats. They naturally lend themselves to timelessness.

2. Do keyword research

A great evergreen topic is nothing without search visibility.

Use tools like Ubersuggest, SEMrush, Ahrefs, or Google Keyword Planner to identify long-tail keywords with steady search volume over time. Long-tail keywords are more specific and tend to reflect what people actually type into search engines.

For example:

Instead of “email marketing,” go with “email marketing tips for small businesses.”
Instead of “SEO,” try “SEO basics for beginners.”

These keywords signal lasting interest—and content built around them will continue pulling traffic for months (or years) to come.

3. Write for beginners

Advanced content has its place—but beginner-friendly content tends to be more evergreen.

That’s because:

There are always new people entering your niche or industry.
Beginner questions never go out of style.
It’s easier to rank for “introductory” content since the demand is high.

Examples:

“How to start a travel blog business”
“Instagram marketing 101”
“Understanding website analytics”

Bonus tip: Use clear explanations, avoid jargon, and define key terms early in the post.

4. Avoid news, trends, and statistics with short lifespans

It’s tempting to jump on the latest industry trend or headline. But if your goal is evergreen content, you’ll want to steer clear of:

“Top 10 Marketing Trends for 2025”
“Latest Instagram Algorithm Update”
“New Data Shows Drop in TikTok Engagement”

These posts may spike in traffic—but they fade fast. Unless you’re committed to updating them regularly, they won’t serve you long-term.

Instead, create content that doesn’t need constant revision. If you must include statistics, choose those that are updated infrequently (like annual reports or landmark studies).

5. Refresh when necessary

Even evergreen content needs the occasional trim. The web changes. Tools evolve. What worked last year might not work now. That’s why it’s smart to audit your evergreen pieces once or twice a year.

What to check for:

Outdated tools or software recommendations
Broken links
References to past dates (“This year,” “in 2022,” etc.)
Images or screenshots that no longer match current platforms

Refreshing content keeps it relevant—and Google rewards pages that are up-to-date.

6. Use clear formatting

Evergreen content should be easy to read, scan, and digest. Why? Because people aren’t always reading word-for-word—they’re skimming for quick answers.

Here’s how to make your content skimmable:

Bullet points: Great for lists and steps.
Subheadings (H2s and H3s): Help organize ideas and guide the reader’s eye.
Short paragraphs: Aim for 2–3 sentences max per paragraph.
Bolded takeaways: Highlight key points or phrases your audience shouldn’t miss.

Remember, awall of text can scare people off, even if the content itself is gold.

Examples of Evergreen Content

To give you a better sense, here are some evergreen content examples across formats:

Blog Posts:

“How to Write a Business Plan”
“SEO Basics for Beginners”
“Email Marketing Best Practices”

Videos (YouTube):

“How to Use Canva for Beginners”
“Setting Up a Shopify Store Step-by-Step”
“Understanding Google Analytics”

Infographics:

“The Anatomy of a Perfect Blog Post”
“Content Marketing vs Traditional Advertising”

Social Media Posts:

Quote graphics
Explainers or quick tips
Repurposed snippets from blog content

Best evergreen content sticks to universal truths or repeatable processes. It’s content people search for all year long.

FAQ: Evergreen Content

How does evergreen content work?

Evergreen content works by staying relevant over time, which allows it to continuously attract organic traffic from search engines, backlinks, and shares—even long after it’s published.