FiveDollarCasinos — Compliant SEO & Affiliate Growth

About FiveDollarCasinos

FiveDollarCasinos publishes helpful casino reviews and comparisons. We partnered to make content more trustworthy, navigation more decisive, and affiliate flows more compliant—so rankings and revenue could scale without risking penalties.

Challenges

• Compliance-first: Every monetized page needed clear disclaimers, age gating and responsible gaming resources.
• Volatile SERPs: Core updates + YMYL mean E-E-A-T, freshness and factuality are non-negotiable.
• Affiliate governance: Broken UTMs and inconsistent placements were leaking revenue and data.
• Low CTR: Walls of text underperformed—users needed scannable tables and “Quick Picks.”

Our Approach

1) IA & Keyword Mapping

• Clustered “Best” pages by intent (no-deposit, fast payout, mobile, by country).
• Review templates with pros/cons, bonuses, wagering terms, banking tables, and RG modules.
• Review/FAQ/Breadcrumb schema + tight internal links to pass relevance.

2) Content Ops & Quality

• Briefs with citations, verification sources, update logs and disclosures.
• Comparison tables + “Quick Picks” to reduce bounce and lift CTR.

3) Affiliate & Analytics

• Link registry, UTM discipline, geo-conditional CTAs where applicable.
• GA4 events for outbound clicks, table interactions and funnel attribution.

Analytics Snapshot

How compliance + structure turned into durable rankings and cleaner revenue.

Impact & Results

Directional data for a public case study; reflects trends, not sensitive partner data. Gambling content must be age-restricted and compliant with local laws.

Artifacts

Deliverables that balanced growth with responsibility:

Want compliant growth in competitive niches?