Bluecart — Turn Browsers into Buyers

About Bluecart

Bluecart is an e-commerce operation serving shoppers across multiple categories. Techdella partnered in a freelance capacity to improve discovery, conversion, and retention with a CRO-first site refresh and a content + lifecycle engine.

Disclosure: Delivered as an independent contractor. Logos and names used for case-study context only.

Challenges

• Low product discovery: Category and search UX made good items hard to find.
• Checkout friction: Trust signals and field flow caused abandonment.
• Thin content: PDPs and collections didn’t rank or answer buyer questions.

Our Approach

1) Merchandising & Taxonomy

• Rebuilt collections, filters, and internal search synonyms for faster findability.
• PDP template revamp: benefits first, FAQs, comparison tables, reviews density.

2) CRO & UX

• Slimmed forms, clearer shipping/returns, trust badges, sticky ATC, and faster pages.
• Micro-copy that reduces uncertainty at the cart and checkout.

3) Lifecycle & Content

• Welcome + browse/cart abandonment + post-purchase flows (Klaviyo).
• SEO content: “How to choose” guides and collection primers.

Analytics Snapshot

What happens when people can find products quicker and trust checkout:

Impact & Results

Metrics are directional for public sharing; no sensitive store data disclosed.

Artifacts

What we shipped so performance sticks:

Want store pages that convert on autopilot?