Angie Diedricks Suicide Prevention Program · Pro Bono Case Study – Techdella
Techdella Engagement · Pro Bono · Content Writing & Social Media Management
Angie Diedricks Suicide Prevention Program — Awareness that Guides to Help
We supported a life-saving mission by shipping safe, compassionate content and a social presence that encourages help-seeking—never sensationalizing.
Helpline Awareness Clicks
+41%
from content & CTAs
Reach to At-Risk Segments
+28%
via targeted posts
Content Cadence
3–4×/wk
sustained for 12+ weeks
startup marketing partneremail marketing agencyonpage SEO agencyoffpage SEO agency
About the Program
The Angie Diedricks Suicide Prevention Program is dedicated to compassionate, evidence-informed awareness and help-seeking. Techdella contributed pro bono support across content writing and social media management to amplify safe messages, bust harmful myths, and guide people to verified resources.
What We DidContent writing · Social media management
ApproachSafe messaging · Inclusive language · Clear CTAs
Safety first: We follow safe-messaging practices (no method details; non-sensational language; resources and crisis lines foregrounded). If you’re in immediate danger, contact local emergency services. In the U.S., call or text 988 for the Suicide & Crisis Lifeline.
Challenges
Stigma & myths: Misinformation can silence people who need help.
Trigger-risk content: Awareness posts must avoid harmful detail and sensational framing.
Fragmented resources: People need one clear path to verified help.
Our Pro Bono Approach
1) Safe Messaging Framework
Plain, compassionate language; no graphic detail; focus on hope, recovery, and help-seeking.
Content warnings where appropriate; resource CTA on every asset.
2) Content Writing
Myth-busting series (short, scannable, shareable) with citations to reputable sources.
Guides: “How to check in with a friend,” “What to say/avoid,” and “Finding local support.”
3) Social Media Management
Editorial calendar (3–4 posts per week) across awareness, resources, and consented lived-experience stories.
Community management with quick replies and templated resource responses for DMs.
Built by Techdella · marketing agency for startups · marketing agency for small business
Content Plan
Cadence3–4 posts weekly
PillarsAwareness · Resources · Stories · Community
How-to threads: Check-in scripts; signs to watch for; self-care prompts.
Resource spotlights: What to expect when you call/text a helpline.
Social Impact Snapshot
Directional, privacy-preserving metrics that show healthier engagement without sensationalism.
Impact & Results
Helpline awareness+41% CTA clicks
Audience growth+28% at-risk reach
Cadence3–4 posts per week
Metrics are directional and privacy-preserving. We never publish sensitive individual stories without explicit consent.
Resources & Support
If you or someone you know may be considering suicide, please reach out for help. In the U.S., call or text 988 for the Suicide & Crisis Lifeline. Otherwise, contact your local emergency number or a trusted local helpline. You’re not alone.
Are you a nonprofit that needs awareness support?
Show prices in
Pro Bono & Low-Bono Options
Pro Bono Support · 4–6 weeks
$0
Editorial calendar & copywriting
Social media management
Resource CTA system
Low-Bono Accelerator · 6 weeks
$249
Content kit (12–18 assets)
Community playbook
Analytics & reporting template
We prioritize organizations focused on suicide prevention, mental health, and youth well-being.
We’ll never request or publish sensitive personal details. For emergencies, contact local services immediately.
TechdellaGive Program · Pro Bono
We give back: 2 projects per quarter, totally free.
Nonprofits, charities, early-stage startups—apply to TechdellaGive. We randomly pick two orgs every quarter (8/year) for pro bono content writing and social media management.
