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About Techdella | Global Startup Marketing Agency & CMO-as-a-Service
About Techdella

Born in Africa. Built for global startup growth.

We’re a startup marketing agency and CMO-as-a-Service agency for founders who want traction, not theatre. Techdella is the marketing partner that helps you design offers, ship fast, and measure what works. From Lagos to Dubai, Bengaluru, London, Toronto, and New York—we operate as a distributed marketing agency with local insight and global reach.

🏆 Startup Agency of the Year 2024 — HackerNoon

Our global pods — your distributed marketing partner

This is how a modern marketing agency stays close to customers: local creators, local context, global execution.

🇳🇬 Africa Pod (HQ)

Lagos • Ibadan • Abuja — Strategy leadership, creative ops, SEO, content, and growth systems.

🇦🇪 MENA Pod (Dubai)

Market entry for startups expanding into the Middle East & North Africa; paid media & partnerships.

🇮🇳 South Asia Pod (India)

SaaS & D2C growth support, influencer marketing, UGC, and localized content for the Indian ecosystem.

🇪🇺 Europe Pod (London • Berlin)

EU SaaS, fintech, and creative brands entering Africa. Positioning, CRO, onpage SEO & offpage SEO.

🇺🇸 America Pod (New York • Toronto)

US & Canada startups: go-to-market, demand gen, and content engine for global traction.

About our marketing agency model (built for startups)

We pair founder empathy with disciplined execution. As a startup marketing agency, we help you reach problem–solution fit, then scale with clean systems. As a CMO-as-a-Service agency, we bring strategy, channels, and reporting without the overhead.

What that means in practice
  • Clarity on ICP, offers, and channels—no guesswork or vanity tactics.
  • Lean builds that ship quickly: pages, funnels, email flows, analytics.
  • Weekly signals, quarterly outcomes—dashboards investors trust.

What we do — your end-to-end startup marketing agency

Strategy & Leadership

Right-sized leadership without the overhead—roadmaps, GTM, and positioning with clear KPIs.

  • Fractional CMO-as-a-Service agency advisory
  • Pricing & packaging
  • Channel & offer selection

Execution that ships

Pages, funnels, emails, content, and brand—wired with analytics from day one.

  • Landing pages & affordable website design agency support
  • Lifecycle emails & onboarding (your email marketing agency)
  • Content & SEO (your SaaS content marketing agency online)

Performance & Systems

Predictable pipeline with reporting investors expect.

  • Lead gen & paid growth
  • CRM + automation
  • Analytics, onpage SEO agency & offpage SEO agency workflows

From side-hustle scrappy to system-level steady

We started by helping small founders get their first 100 customers. Today, we help startups ship faster, de-risk launches, and build acquisition engines they can actually maintain. We keep the heart—then add the dashboards.

120+growth sprints delivered
28k+qualified leads generated
2.4M+organic impressions
€1.2M+pipeline influenced

*Cumulative signals across client accounts. We optimize for learning speed and sustainable compounding, not one-off spikes.

Meet the team behind the sprints

Our Africa HQ team powers Techdella’s global pods. If you need a marketing partner that blends creativity with ruthless clarity, this is us.

Joanna Kalu headshot

Joanna Kalu

CEO & Marketing Strategist
Chinedu Kalu headshot

Chinedu Kalu

Co-Founder & COO
Julia Okedara headshot

Julia Okedara

Social Marketer & Community
Oluwaseun Zubair headshot

Oluwaseun Zubair

Campaigns & Operations Manager
Ayomide Adebayo headshot

Ayomide Adebayo

Digital Marketing & Project Lead
Raymond Oluyede headshot

Raymond Oluyede

Social Media Lead
Akeem Feyisupo headshot

Akeem Feyisupo

Content Team Lead
Omolola Akiyode headshot

Omolola Akiyode

Content Writer

How we work — the Techdella sprint

1

Clarity Sprint

Align on ICP, positioning, channels, and OKRs—then set a 6-week plan with a single owner.

2

Build & Prove

Ship essentials—offers, pages, tracking, content engine. Prove lift with leading indicators.

3

Scale or Optimize

Double-down on winners, systemize acquisition, and level up reporting for the next milestone.

Who we work with (and why they stay)

Founders pick us when they need a startup marketing agency that can operate like an internal team—without the hiring drag.

120+growth sprints delivered
28k+qualified leads generated
2.4M+organic impressions
€1.2M+pipeline influenced

Founders ask. We answer.

Are you a marketing agency or an in-house alternative?
Both. We’re a startup marketing agency that operates as your CMO-as-a-Service agency. Strategy + execution + reporting, without hiring overhead.
Do you work with bootstrapped founders?
Yes. We start lean—AI-assisted pages, quick SEO wins, simple email flows—and scale as traction builds.
Can you run pay-per-lead or performance models?
Where fit is proven and tracking is clean, we can run performance models with verified ICP-fit leads.
What does the first 6 weeks look like?
Week 1: plan & setup. Weeks 2–4: build & launch. Weeks 5–6: iterate, prove lift, and recommend next steps.
Can you integrate with our stack?
We work with common CRMs, analytics, email, and ad platforms. If it has an API, we can likely wire it in.
Which markets do you cover?
Africa (HQ), MENA, South Asia, Europe, and America via our global pod model—local context, global execution.
How do you measure success?
We track leading indicators (CTR, CVR, CPL) weekly and business outcomes (pipeline, revenue influenced) quarterly. Clear dashboards. No guesswork.
What makes Techdella different from another marketing agency?
We’re built for founders—fast cycles, honest feedback, and systems that survive after the hype. We obsess over clarity and compounding, not just launch days.

Let’s build your next growth chapter

Bring your stage, goals, and constraints—we’ll bring the plan and the team to execute it.