Johan Consults — Turn Expertise into Pipeline

We sharpened positioning, shipped a conversion-first site, launched lead magnets, and built a content engine that feeds demos—without adding complexity.

Stack: WordPress/Webflow · Calendly · GA4/Pixel · HubSpot/CRM · LinkedIn Ads

Time-to-First-Demo

14 days

from zero

MQL → SQL

+27%

after ICP & offers

Newsletter Open

38–44%

consistent

startup marketing agency CMO-as-a-service startup growth partner marketing agency for small business

About Johan Consults

Johan Consults is a specialist advisory for operators who want speed without the fluff. We turned expertise into a productized offer, clarified the ICP, and built a site + content system that brings the right leads—without needing a dozen tools.

WhoOperators, founders, lean B2B teams

Core OffersStrategy sprints · RevOps tune-ups · Growth playbooks

StackWebflow/WordPress · Calendly · GA4 · HubSpot

Challenges

Vague positioning: “We do consulting” doesn’t convert; the offer needed a sharp promise and clear outcomes.
Leaky website: No obvious “book a call”, weak proof, slow pages.
Ghost content: Smart posts existed across chats and docs—but weren’t packaged for search or social.

Our Approach

1) ICP & Offer Design

Refined ICP and problems-to-be-solved; renamed offers with impact-first copy.
Swapped hourly consulting for productized sprints with set scope and outcomes.

2) Site & Conversion Architecture

Hero with crisp promise, proof density, and sticky “Book a Call”.
Case studies (like this) + outcome blocks; events + UTMs for proper attribution.

3) Lead Magnets & Content Engine

Two flagship guides + a monthly teardown series; gated via email with short forms.
LinkedIn posting system (3×/week) and newsletter cadence that compounds.

Built by Techdella · startup marketing agency · SaaS content marketing agency online · onpage SEO agency · offpage SEO agency

Analytics Snapshot

What changes when the offer is sharp and the site removes friction:

Impact & Results

Time-to-first-demo14 days from zero

MQL → SQL+27% after ICP & offers

Newsletter Open38–44% consistently

Directional data for a public case study; trends only, not sensitive partner data.

Artifacts

Assets we delivered so pipeline keeps moving:

Want a consulting site that books calls on autopilot?

Show prices in

Start with a low-commitment trial

LaunchPad Starter · 4 weeks

$199

ICP + offer audit
Site conversion fixes + booking flow
1 lead magnet + email capture

GrowthSprint Pro · 6 weeks

$479

4–6 assets (guides, pages, posts)
LinkedIn + newsletter system
Analytics & UTM governance

Upgrade from LaunchPad to GrowthSprint within 10 days and deduct your LaunchPad fee.

No long-term lock-in. Transparent reporting. Built by a startup marketing agency that ships.