We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
Joanna Okedara-Kalu
April 16, 2025
I’ve launched a business I didn’t fully understand—and got burned. Twice. And I’m not alone.
We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
I’ve launched a business I didn’t fully understand—and got burned. Twice. And I’m not alone.
We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
I’ve launched a business I didn’t fully understand—and got burned. Twice. And I’m not alone.
Because polished startup advice is everywhere. But the stuff you really need — the compliance slip-ups, the tool fatigue, the hard-won wins? That lives here.
At Techdella, we test every tool, channel, campaign, and client hack before recommending it. Sometimes it works like magic. Sometimes it backfires hard. Either way, we document it here — so you don’t waste time (or budget) on what doesn’t move the needle.
Startup founders juggling 47 hats and looking for shortcuts that actually work.
Marketers at high-growth startups searching for tool reviews and workflow ideas that aren’t generic.
Small business owners who want straight-up advice without marketing jargon.
Operators, builders, solopreneurs — anyone who likes marketing with receipts.
We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
I’ve launched a business I didn’t fully understand—and got burned. Twice. And I’m not alone.
How Content Strategy Became Our Secret Weapon (and Why Founders Should Care)
Why Content Strategy for Founders Is Non-Negotiable I remember the first time someone suggested we start publishing weekly blog posts at Techdella. My gut reaction? We don’t have time for
What No One Tells You About Email Marketing Tools
Email marketing setup problems? Get founder tips, avoid compliance mistakes, and learn why email tools reject small businesses like yours.
End of Results
Joanna is the co-founder of Techdella and a growth strategist with a knack for asking hard questions before building bold campaigns. If you’ve ever been overwhelmed by the hype around “easy businesses,” Joanna’s been there—and she’s here to tell you the truth most people skip.
Chinedu is the co-founder of Techdella, a creative strategist, and a startup execution partner who knows what it’s like to get burned by business models that looked good on paper. He doesn’t just build funnels—he helps founders understand how their business actually works.
We All Get Burned: What I Learned from Launching a Business I Didn’t Fully Understand
I’ve launched a business I didn’t fully understand—and got burned. Twice. And I’m not alone.
How Content Strategy Became Our Secret Weapon (and Why Founders Should Care)
Why Content Strategy for Founders Is Non-Negotiable I remember the first time someone suggested we start publishing weekly blog posts at Techdella. My gut reaction? We don’t have time for
What No One Tells You About Email Marketing Tools
Email marketing setup problems? Get founder tips, avoid compliance mistakes, and learn why email tools reject small businesses like yours.
End of Results
Joanna is the co-founder of Techdella and a growth strategist with a knack for asking hard questions before building bold campaigns. If you’ve ever been overwhelmed by the hype around “easy businesses,” Joanna’s been there—and she’s here to tell you the truth most people skip.
Chinedu is the co-founder of Techdella, a creative strategist, and a startup execution partner who knows what it’s like to get burned by business models that looked good on paper. He doesn’t just build funnels—he helps founders understand how their business actually works.
This isn’t just content. It’s your shortcut to smarter decisions. Want to skip the trial-and-error and just get results?