What is SEO Analytics?

SEO analytics is the process of gathering and analyzing raw data to help your search engine optimization efforts. It helps you decide which tasks are most important, get approval for SEO campaigns, and make better decisions that will improve SEO.

Synonyms 

• Search performance analysis
• Website optimization insights
• SEO performance tracking
• Search data analysis
• Organic traffic analysis
• Search engine insights
• SEO data monitoring

Why is SEO analytics important?

It makes no difference whether you're optimizing a personal blog while learning the ropes or consulting on enterprise SaaS. Since data removes a lot of the guesswork involved in creating goals and strategies, all marketers will profit from the knowledge gathered by SEO analysis.

Here are just a few of the questions SEO analytics can solve.

• Which advertising campaigns provide the highest-value traffic?
• Which content is most popular with users?
• From where do I get my top clients?
• What is the competition up to?
• How can I increase my backlink profile?
• Where is our financial loss?
• How can we boost sales? 

5 Types of SEO Analysis

Here are the following types of SEO Analysis:

1. SEO content audit

An SEO content audit is commonly defined as the practice of analyzing your website's current content to identify ways to increase the amount of high-quality traffic to each page. Finding areas for improvement to boost conversions is another benefit of conducting an SEO content audit.

By auditing content, you can find out which blogs, e-shops, and pages:

• Are seeing less traffic from searches. This could be caused by seasonality, technical challenges, or algorithm changes; changes
• Are negatively impacting the performance of your website as a whole
• Are offering benefits to both search engine results pages and website visitors.

2. Site audit

A site audit is one of the most thorough assessments that assess a website's overall performance. It generates an overall SEO health score by combining all of the pages.

Improve your site's performance by including an SEO audit into your SEO strategy and obtain the following benefits:

• Identifying any problems that may arise on-site or off-site.
• Improved keyword distribution
• Detailed competition research to identify effective strategies.

3. Off-page SEO

Off-page SEO, also known as off-site SEO, refers to acts conducted outside of your website that have an impact on SERP ranks.

Here is the part where you'd evaluate:

• Anchor text distribution, 
• link source quality, and 
• the number of backlinks pointing to specific pages
• traffic derived via backlinks.

There are additional factors that an SEO expert should take into consideration in order to have a strong backlink profile:

• adding a significant quantity of high-authority, relevant, and organic backlinks;
• selection of natural anchor text;
• Reduce the amount of low-quality links. Use Google Search Console to block spam links.

4. On-page SEO

On-page SEO, also known as on-site SEO, is the process of applying SEO best practices to the content you write in order to improve its search engine ranking. 

Headings, CTR of queries, title tags, content, and internal link structure are all examined by on-page SEO. 

However, the list goes on. Other aspects can affect your Google position, as explained in the GOTCHSEO on-page optimization checklist, so be sure to identify which are relevant to your website.

Experts gain from on-page SEO tool data analysis since it shows where work needs to be done. The following can be done with this data: 

• Optimize content using recently collected data
• Increase reach by obtaining more relevant keywords. 

Additionally, it can offer information about your website's audience, especially geographic information, which can be useful when deciding how to grow the site. In order to produce well-optimized multilingual content, it might be worthwhile to engage in SEO translation if your analytics identify a prospective audience in a location that speaks a certain language.

5. Technical SEO

Technical SEO is a strategy that aims to guarantee that a website meets the technical benchmarks of current search engine guidelines. The enhancement of organic ranks is another benefit that may be achieved from conducting technical SEO analysis.

SEO Analytics Setting Up Tools

Let's move on to the next topic, which is the tools that you can use to better your SEO analyses.

1. Google Analytics

Google Analytics is a web analytics platform that provides some handy tools and statistics for search engine optimization (SEO). They use page tags to gather user data from every viewer.

Each page has a JavaScript page tag added to its Google Analytics tracking code. This tag gathers information from every visitor's web browser and sends it over to one of Google's data collection servers. Google Analytics creates reports that you can customize to track and visualize data like this:

• The number of users;
• Bounce rates;
• Average session durations;
• Sessions by channel;
• Pageviews;
• Conversion rates.

2. Google Search Console

Google Search Console, which used to be called Google Webmaster Tools, is a free tool that helps you manage and fix how your website shows up in search results. You can use it to spot and fix technical issues, send in sitemaps, and check out backlinks.

3. Bing Webmaster Tools

Bing's Webmaster Tools is a useful tool for website owners to monitor how their site is doing in Bing's search results. It gives you search data such as Site traffic, Rankings, and Indexing. 

4. Ahrefs

Ahrefs is a useful SEO software suite that offers tools for link building, keyword research, checking out competitors, tracking rankings, and running site audits. Using your Ahrefs account; 

• you can identify keywords and audit your site.
• Check website content, 
• track rankings, and 
• analyze competitors' backlinks.
• Identify any broken links.

Ahrefs has the biggest backlink index of any tool out there. This tool lets you monitor what your competitors are doing with their SEO strategies, backlinks, keywords, and more. If you're observing your budget, some alternatives to Ahrefs can do a similar job for less money.