What is Content Intelligence?

Content intelligence is a way to measure the effect of content and come up with content strategy ideas by using software and artificial intelligence.

Synonyms

• Content Analytics
• Data-Driven Content Strategy
• AI-Powered Content Insights
• Content Performance Analysis

Why Content Intelligence is Important

Content marketing is now one of the main ways that marketers try to get in touch with online customers and leads. It's tough to pin down exact numbers, but by various estimates, there are hundreds of millions of pieces of content being created every single day.

When you think about all the various types of content out there—from blog posts and white papers to photos, videos, and social media updates—the absolute volume of content that marketers are producing is just massive.

With so much content being created these days, it’s getting tougher to really gauge the impact it’s having. That’s where content intelligence steps in to help out. Using big data analysis really helps us understand the impact of content created on a large scale, thanks to the insights from artificial intelligence and machine learning systems.

Content intelligence platforms are great for content marketers looking to fully understand how their content is performing. They offer real-time reporting on content performance and provide actionable insights to help create effective content that delivers results.

Benefits of Content Intelligence Software

Some of the most popular benefits of content intelligence software platforms are:

1. Metrics and Reporting: Content intelligence software uses big data analysis to look at all the content that's being made, often in real-time. It can give marketers useful information like what the best content is, how many people see it, and what effect it has, which helps them choose what content to focus on.
2. Content Analysis: Content intelligence platforms can also use natural language processing to look at individual pieces of content and pick out things like style and tone of voice. They can also tell content creators how to improve their work for SEO and other reasons. 

The fact that these suggestions are based on data makes the process of making content a little simpler.

3. Automation: Some content intelligence platforms help marketers automate parts of the process of creating and promoting content. They do this by using AI and algorithms to look at a piece of content and make decisions automatically.
4. Management of Content: Content intelligence needs a lot of data to work, so it needs to be deeply integrated with the CMS. Some systems only need to be connected to analytics tools like Google Analytics to work. 

Others need to be more closely linked to the content management system where the content lives. A lot of content intelligence tools can also be used as CMS.

Content Intelligence Tools

Content intelligence software is a rapidly growing market with a wide range of tools available. The following is a list of some of the most-used tools:

1. Buzzsumo

Buzzsumo helps marketers find popular and trending content on the web about a certain topic by searching for keywords. This helps content writers copy content that is already working well for other businesses.

2. Optimizely CMS

This is a well-known business content management system that has content intelligence features that let AI-powered suggestions for improving content happen in real-time, right inside the CMS.

3. Optimizely

The Content Marketing Platform (CMP) is a tool that can be used throughout the whole process of creating content. It also helps with finding ways to promote content, which is an important but often ignored part of content marketing. When marketers use CMP, it can help them find influencers in their field and suggest the best channels for promoting their content.

4. SpyFu

SpyFu is a content intelligence tool designed for search engine marketing. SpyFu enables marketers to "spy" on their competitors, identifying the keywords they are bidding on in Google Ads and other ad platforms, as well as the content promoted through those platforms.

5. Contently

Contently is a tool for analyzing material. Contently helps marketers track things like how long people stay on a page, how many people come back, and how far content goes on social networks.

6. Clearscope

Clearscope is the best tool for SEO content optimization and intelligence. It leads to more search traffic and keeps it safe.

7. TrackMaven

TrackMaven is a content tool that helps you look at your competitors. Marketers can use TrackMaven to see how their content is doing compared to competitors' content on more than 15 different channels. This helps them figure out what parts of their content marketing plan are working and what parts aren't.

8. Curata

Given the volume of content published each day, content curation is becoming increasingly valuable. The tool Curata helps people find and collect content, and it also helps businesses make their content marketing more effective.