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Glossary Category: Startup Foundation

Branding

Branding shapes how customers feel about your business through identity, voice, and experience—key to standing out and building trust.

Average Deal Size

The average deal size is one important indicator that businesses use to assess the average worth of a company’s deals or sales transactions.

Keyword Cannibalization

Keyword cannibalization occurs when you have multiple blog posts or articles on your website that can rank for the same search query in Google.

White Label Email Marketing

White label email marketing is creating and sending emails to your clients utilizing a third-party email marketing platform while claiming ownership of the platform.

Bootstrapping

Bootstrapping is a business phrase that refers to the process of starting and growing a firm only with existing resources such as personal funds, personal computing equipment, and garage space.

Product Diversification

Product diversification is the process by which companies increase profitability and expand market scope through new products.

Merger and Acquisition

Mergers and acquisitions are corporate transactions in which one company merges with another, known as a merger, or one company purchases another, known as an acquisition.

Customer Satisfaction

Customer satisfaction refers to the degree of contentment that consumers or clients feel about the products, services, or experiences provided by a company or institution. 

Software as a Service (SaaS)

Software as a service (SaaS) is a way to send apps over the internet instead of installing them locally on computers.