01 • Executive Summary
To scale beyond referrals, Techdella will build Levi Barbosa Consulting a compounding organic demand engine—anchored on high-volume thought leadership (20 blogs monthly), multi-channel social presence, AI-search visibility, and conversion-ready pages that turn traffic into trust and trust into booked calls.
02 • Goals
- Establish a dominant organic presence across LinkedIn, Instagram, Facebook, Reddit, and Search.
- Create a steady pipeline of qualified leads from content + SEO + outreach.
- Launch SEO-optimized Industry LPs, What We Build capability pages, and Case Studies.
- Achieve visibility in AI-powered search (Google SGE, ChatGPT Browse, Perplexity).
- Lay the data foundation for retargeting and paid expansion after organic traction.
Key Channels & Focus
Primary: LinkedIn • Secondary: IG, Facebook, Reddit • Always-on: Blog/SEO & AI Search
03 • Scope of Work
A) Content & Social Marketing
- LinkedIn (primary): 5 posts/week → 2 founder-recorded videos + 3 carousels/threads.
- Instagram & Facebook: 3–4 posts/week (repurposed highlights, native reels/stories).
- Reddit & Communities: 2 authority posts/week + active commenting in HR/PeopleOps spaces.
B) Blog & SEO Engine
- 20 SEO + AI-optimized blogs every month (from Month 1).
- Topic clusters: HR Ops automation, HRIS/ATS implementations, People Ops tech stacks, HR analytics.
- Schema, FAQs, semantic markup, and internal-link architecture to industry and case-study pages.
C) AI Search Optimization
- Structure content for AI-generated answers (Google SGE, Perplexity, ChatGPT Browse).
- Enhanced metadata + Q&A format + FAQ blocks to win AI and rich results.
- Custom AI-search visibility tracking in monthly reports.
D) Website Optimization
Focused on pages that convert and prove expertise.
- Industry Landing Pages (LPs): SaaS, Fintech, Healthcare, Remote Teams, Manufacturing (phase 1 set).
- What We Build Pages: CRM Implementation, HRIS & HR Ops Systems, ATS Setup, Data Dashboards/Automation.
- Case Study Pages: 3 initial case studies (Challenge → Solution → Result) + downloadable PDFs for capture.
E) Lead Generation & Email Nurture
- Lead magnets: HR Ops Stack Checklist, ATS Implementation Blueprint, CRM for People Ops.
- 3–5 email nurture sequence per lead magnet + monthly newsletter.
- Streamlined Book-a-Call funnel (GA4 + UTMs + heatmaps) and retargeting prep post-Month 3.
F) Outbound & Community Growth
- Apollo.io outreach to targeted HR Tech/PeopleOps leaders by region & size.
- Personalized LinkedIn messages + email sequences with A/B testing.
- Weekly prospect refresh and optimization based on replies and SQLs.
G) Analytics & Reporting
- Bi-weekly KPI dashboard: traffic, keywords, reach, followers, leads, booked calls.
- Monthly strategy call + AI-search visibility snapshot.
04 • Deliverables Summary
| Category | Deliverable | Frequency |
|---|---|---|
| 5 posts/week (2 videos + 3 carousels/threads) | Weekly | |
| IG & Facebook | 3–4 posts/week (repurposed + native reels) | Weekly |
| 2 authority posts + commenting | Weekly | |
| Blog & SEO | 20 AI-optimized blogs (from Month 1) | Monthly |
| Industry LPs | 5 initial (SaaS, Fintech, Healthcare, Remote, Manufacturing) | Phase 1 |
| What We Build | 4–5 capability pages (CRM, HRIS/HR Ops, ATS, Dashboards) | Phase 1 |
| Case Studies | 3 initial + ongoing additions (PDF downloads) | Quarterly |
| Lead Magnets | 1 new asset per quarter | Quarterly |
| Nurture sequence + monthly newsletter | Monthly | |
| Analytics | Dashboard + strategy review call | Bi-weekly / Monthly |
05 • 90-Day Timeline
Audit, Calendar & First 20 Blogs
Website audit, keyword map, content pillars, industry + capability page drafts, tracking setup, and the first 20 blogs published.
Cadence, Nurture & Outreach
LinkedIn/IG full cadence, lead magnet live, nurture emails active, Apollo + LinkedIn outreach running, first case studies drafted.
Case Studies, LPs Live & Funnel Optimization
Case studies and LPs published, Book-a-Call funnel tuned, retargeting prepared for Q2 based on organic data.
06 • Investment & Model
Organic Growth Partnership
$2,000 / month
3-month minimum term. Organic first; paid retargeting activated after Month 3 based on data.
- 20 blogs/month from Month 1
- LinkedIn + IG + Reddit content system
- Industry LPs + What We Build pages + Case Studies
- Email nurture + lead magnets
- AI Search optimization + Apollo outreach
- Bi-weekly reporting & monthly strategy call
07 • What We Need to Start
- Website access / developer contact
- Brand assets (logo, colors, fonts)
- 3–5 client stories for case studies
- Approval for first 20 blog topics + LP copy drafts
- Admin access to LinkedIn & Instagram accounts
08 • Why Techdella
We’re a Startup Growth Partner, not a post factory. We combine strategy, SEO, AI, and creative execution to make marketing profitable—not busy.
- Founder-first communication & pace
- Data + AI-driven growth system
- Transparent dashboards & milestones
- Flexible global collaboration
09 • Next Steps
- Confirm the Organic Growth Partnership plan.
- Schedule a 30-minute kickoff call (morning your time works for us).
- Share brand assets + website access.
- Week 1 onboarding begins—your organic engine goes live.